T-House is one the Australian owned T-shirt company located in Melbourne area established in 2009. With over 20 branches around city and suburb area of Melbourne, products of T-house are targeting massive group of customer. T-house products lines are including clothing and accessories. However, the company is now planning to increase number of branches in Melbourne to number of 40 branches. T-House average sales volume of each branch is around $20,000 per month in 2015. T-house is also allowing customer to order their products online through company’s website and collect at the branch near customer living area. Assessment Task 2: Project – Determine the marketing mix 1. For the new marketing opportunity and in relation to the product or service, …show more content…
T-house strategy for retail sales is franchisee and retail store to sell product direct to their individual customer. wholesale: Wholesale is way to sell products and services in large amount at once. This way of distribution create large volume f sale and order whether business gain less profit from each product but this way is more reliable and safe. Customer service: What type and level of customer service are provided to customers? • call centre support: A call centre will be 24/7 for receiving and answering customer requests and enquiries. Customer can also ask for more information about products and our store location. delivery services: Delivery to customer address is a free service for $100 or over. A Delivery fee of $10 will be charged for order below $100. one-on-one personal service: Customer may make enquiries to staff in-store if need. Customer service staff will be at least one person for each store What customer service will be provided with the new marketing opportunity? questionnaires, survey and …show more content…
In relation to your answers in Part A, identify and discuss the possibilities for varying the marketing mix in relation to the new marketing opportunity. For example, looking at varying the price of the product or service, how would this affect promotion? Provide at least four different examples of how varying a marketing mix variable affects another part of the marketing mix variable. Marketing Mix Varying How varying a marketing mix variable affects another part of the marketing mix variable Product New market may require the different type of product or the same product but different features. Products changes may cost a higher expenses for production and distribution Price Pricing for new market can be calculated from the cost of entering the new market. It can be higher or cheaper or remain the same Price changing are expecting to effect the total sales volume and profit to business. Promotion For entering to the new market, promotions play major role of marketing activity to attract the attention of new customers. To do the promotions for new market, company has to prepare resources for any promotions that might be