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Dirty Grandpa Movie Analysis

433 Words2 Pages

The movie I saw was Dirty Grandpa (2016) these were the products I recognized,
Mini Cooper ,Vineyard Vines (Logo on Zac Efron’s Clothing) ,Ralph Lauren (Robert De Niro’s Clothing) Mac Laptop (Computer Used), Diplomaticos Cigars (Cited and Shown), TaylorMade Golf Ball (Shown) ,De Opresso Liber Pocket Knife (Shown) ,iPhone (Phones Used) Costa Sunglasses (In a shop) ,Bud Light Beer (In multiple scenes)

The product placement in the Dirty Grandpa movie was, in my opinion, used in a very effective way. The products were displayed in a subtle manner that the movie does not feel like a two-hour commercial.

A few of the product used were the Diplomaticos Cigars, Taylor Made Golf Balls, and Bud Light Beer. The Diplomaticos, the brand of cigars that is part of an important scene. It was bases of the interaction between Robert De Niro and Aubrey Plaza characters. The scene shows De Niro’s pulling one out to smoke and she quickly recognizing the brand, which impresses him. She then grabs the cigar from him, lighting it up and putting it in her mouth in a seductive manner. The partnership between the brand and the movie aids Diplomaticos to reach an audience that they would not normally be exposed to the knowledge of cigars and in a way as the scene is one of the most …show more content…

The ball was focused on just enough that audiences could distinguish it and see the brand. The use of Bud Light beer. The beer is seen in several scenes throughout the film but is more prominently shown in the very first beach scene that involves Efron and De Niro... Multiple people are seen with the blue bottles of Bud Light or taking a sip of the beer. It is shown just enough that everyone can recognize what brand of beer it is not too much time homing in on the

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