ASSIGMENT 1: ETHICAL DILEMMAS INTRODUCTION Jean McGuire is working as a salesperson for Sunrise Land Developers, company specialized in offering and helping prospects who looking to buy land and property. Sales director of Sunrise Land Developers, Wright Boazman has brought up new technique that will increase the prospect’s interest in specific lot of land or property. In particular, Wright has told Jean to impact prospect’s decision making by presenting sequences of false actions and information about the land to prospects. The main purpose is to motivate the prospects into buying because they feel this would be the deal that they will never have a second chance to get. For Jean, this is a very difficult situation. On one side, she strongly …show more content…
Kant’s ethics is considered as one the most important non-consequentialist ethical system in 18th century. Kant’s ethics was formulated on the basis of two important principles: goodwill and the categorical imperative. According to research conducted by Terrence (Irwin, 2009), Kant began to construct his ethical theory with a statement that is one of the most memorable in his writing: “It is possible to conceive anything at all in the world, or even out of it, which can be taken as good without qualification, except good will” . Good will can be defined as “ the uniquely human capacity to act from principle” (Shaw et al., 2009 ,p.72). The humanitarian impulse behind emergency interventions that people engage in is an example of good will ( Shaw, 2009). According to Kant, nothing is good in in itself apart from good will. Although intelligence, courage, self-control, health, happiness and other things are good, but Kant stated that their goodness depends on the will that makes use of them (Shaw, 2009). In Kant’s perspective, actions only have true moral worth when they arise from your sense of