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Coca-Cola, Maintenance Task Analysis (MTA)

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1. Growth Stage
Once customer awareness and acceptance of the product has grown, the growth stage has been commencing and hence there will be a phenomenon that an ever increasing customers being to buy the product and thus there will be a rapid growth of revenue. The self-reinforcement cycle happens during this stage: as customers demand the product more distribution channels offer it, which further increases the level of awareness and hence increases customer demand. It is the stage were growth could be experienced in a gradual manner in Coca Cola. At this stage, the product is still not making a lot of money gained from sales as being injected back into the promotion of the product. At this stage the product is becoming well known and beginning to pay back some of the setup costs.

2. Maturity Stage
Customer demand is generally more stable when a market reaches maturity, and thus this stage is actually the stage where Coca Cola is expected to be most profitable as the company as generally established its position in the market and its share in the market and can work things out to exploit it. There is less incentive for new …show more content…

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