Franco Caccia Fawn D. Musick, Ph.D. English 123 W 10 September 2024 Rhetorical appeals in Google and Olympic Ads Rhetorical appeals are frequently utilized by advertisers in Google and Olympic ads to engage with their audience, often utilizing rhetorical strategies such as Ethos, Pathos, and Logos. This essay analyzes two commercials, the Google Ad and the Olympic Ad featuring Snoop Dogg, focusing on how they use these appeals to persuade viewers.The ads both use text, music, color and movement to effectively communicate their messages across different audiences using a range of rhetorical techniques. Google Ads is aimed at internet users who prioritize safety, security, and convenience in their online experiences. The ad highlights Google’s …show more content…
Ethos honors Google's reputation as a trusted technology company dedicated to user security and privacy. This ad has Google's intuitive user interface, which reinforces its reliability. Phrases like "stay protected" and "keep your inbox clean" reinforce this claim and reassure viewers that Google is a reliable internet security provider. Pathos is calm and evokes calm and safety. Visual images of spam calls disappearing from the inbox, along with upbeat music, create a reassuring atmosphere that resonates with viewers and shows that Google is protecting them from online threats. . The Olympic ad with Snoop Dogg targets sports and pop culture fans and combines sports highlights with Snoop Dogg's humorous commentary. Pathos is essentially a thriller that aims to evoke humor and entertainment. The ad combines the exciting moments of the Olympics with the calm and spoken word of Snoop Dogg, creating a beautiful and relaxed atmosphere. This approach attracts a diverse audience by creating a fun and accessible atmosphere at the Olympic …show more content…
In Google ads, articles are placed to emphasize the benefits of anti-spam, such as "reducing the swelling." Happy and gentle music promotes happiness and security. Clear and small images focus the viewer's attention on the simplicity and efficiency of Google's service and the clarity and accuracy of the message. The Olympic ad uses bold lyrics to highlight Snoop Dogg's catchphrases and catchy beats, while upbeat music matches his style. The bright colors and fast shots of the athletes in action add to the excitement, while Snoop Dogg's humorous shots provide a fresh perspective and better message to the audience. This combination of elements ensures that the ad is fun and memorable, engaging viewers and deepening their connection to the Olympic Games. Advertisements both use video and use media such as TV and YouTube to reach audiences. Google Ads uses a simple and informative approach to build trust, while the Olympic ads use humor and invite celebrities to draw attention. Google Ads focuses on creating a sense of safety and convenience, while Olympic ads aim to entertain by offering a unique perspective on a world-renowned