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Discusses A Current Issue Or Trend Related To Sponsorship Or Endorsement In Sports

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Locate an article in SBJ or another reliable sport management resource that discusses a current issue or trend related to sponsorship or endorsement in sport. Provide a brief summary of the article and an analysis of why this issue/trend is important right now in the field of sport sales and promotions. For additional details, please refer to the Short Paper Rubric document in the Assignment Guidelines and Rubrics section of the course. When it comes to sports and endorsement, the two go hand in hand. For years, companies have sought after and quarreled over the athlete with the “squeaky clean” image that could promote anything. Endorsement deals, have slowly taken the industry by storm. It was not long ago that Under Armour and Nike …show more content…

Now more than ever, companies have to consider the possible risks of signing and athlete to an endorsement deal. As unfortunate as it is, it is necessary the industry as a whole has changed. Scandals like Tiger Woods, Lance Armstrong, and Oscar Pistorius have rocked the sports world leading people, consumers, and fans to question the integrity of these once “squeaky clean” athletes that now have tarnished images and reputations. Some brads are willing to take more risk than others, but some have very low tolerance for athletes who are questionable when it comes to image or …show more content…

Current trends will continue, as the image of companies in or out of the sports industry becomes increasingly important. In the wake of so many high profile athlete scandals, it is making it hard to give an athlete a contract in favor of he or she. Most contracts used to read something like : “Company X will provide this much equipment, company will run a minimum of two ads featuring athlete.” According to this article, “Now more and more there are reps and warranties coming back the other way, from the athlete, saying, 'I am a professional golfer, I will maintain current standing, but I will also remain in compliance with all laws and rules.' They're setting up a trip wire for doping, or for breaking the law, or for being accused of anything illegal. (The Business Page: The sea change in endorsement contracts , n.d.)“ A big change from contracts of old, gone are the days of the so called “squeaky clean” image of an

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Another negative aspect of (NIL) deals is the risk of exploitation. Without proper guidance and management, college athletes can become vulnerable to exploitation by brands and agents who may take advantage of their lack of experience and knowledge in the business world. This can result in unfair contracts, unfavorable terms, and even legal issues. Student-athletes may also face pressure from coaches, boosters, and other parties to endorse certain products or brands, which can lead to conflicts of interest and ethical

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Brayden Cyrek Mrs. Young Global Literature and Composition I:8 5 April 2024 NIL Deal Essay College athletes have a huge impact on their fans and sport, so why should they not be able to profit off of their fame? The NCAA used to prohibit Name/Image/Likeness (NIL) deals, but now athletes are able to make money off of their fame. Athletes are now using these deals to their advantage and making money for their college tuition and their future. Colleges are now finding ways to make money for themselves through NIL deals and have increased attendance at games.

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With the revenue quickly escalating, college athletes appear more as employees because of the money they are generating for their school program (Berry III,

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There is no end to the amount of people that are effected my sports marketing. We also cannot forget about the merchandising end of the sports world. This is the stuff that goes on outside of the playing field. So you see, we could be at a point where one is detrimental to the other. On the professional side of sports at

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I predict that the sport management has diverse chances of engaging in unethical issues. Sport managers have diverse responsibilities, such as sport marketing, health and fitness, recreational,

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Amateurism in college athletics is an exploitation of the athletes who participate in National Collegiate Athletic Association (NCAA) sports. The amount of work that is done by these athletes to help their respective institutions generate millions of dollars in revenue, goes seemingly unnoticed when identifying the substantial amount of money flow in NCAA sports and the amount of people, from stakeholders to alumni, that benefit from this source. Amateurism, the foundation of NCAA sports, has been in place for over a century of time dating back to the early 1900s. Any athlete who is making money for work they’ve done outside of their institution is not being exploited, however, an athlete can easily be placed on the other end of the spectrum when he or she is withheld from recognizing the true monetary value of their talents and likeness that are being used for the profit of the school or others. The NCAA is understandably satisfied with the continuous growth of its’ revenue each year, yet the problem they face of having people accept that “student-athletes” are just amateurs is growing as well.

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A couple of years ago Tiger’s cheating scandal was made public. It appeared that Woods had up to 14 mistresses and had to enter rehab for his sex addiction. Before the publication of the scandal, Woods was considered the greatest golfer of all time and had around $110 million in endorsements. But when the world found out that talented golf player had a sex addiction he lost endorsements with Nike, Gatorade, Gillette and Accenture. Till this very day, his career still has not fully recovered and he now earns about half of what he made

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Sport managers are responsible for the moral decisions that govern an organizations behaviour. An individual must understand that certain decisions may be right or wrong when it comes to situations in life. Since the 21st century, sport has developed an increase in talent, many individuals choose to make unethical decisions to benefit themselves. It is also important to allow every individual an equal opportunity to be a part of a sports team unless reasons exist otherwise. When choosing a team, evaluation should be based on skill, personality, and prior behaviour.

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Yet another major headline from the professional sporting world. Yet another news cycle spent talking about the use of performance enhancing drugs. Sports fans love to be sanctimonious and holier-than-thou, and cry out cheater, just like any other crowd in a prevalent domain. After all, we are talking about the business of entertaining the masses? The “purity of sport” argument has long since passed.

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In this article Page explains how money has changed the games in professional sports to be businesses rather than competitive entertainment. Sam includes an event when the MLB banned eight players from the Chicago White Sox's, since they supposedly took bribes to purposely lose the 1919 world series. Other sports like soccer, where Chaibou, a referee for soccer games, was taking bribes from the 2010-2011 season to purposely screw friendly games by choosing a side. These situations ruin sports as people truly want to see the best team to become the real winner. Page goes on to exclaim how professional athletes came from “humbled childhoods, into living a comfortable and safe life.”

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But this applies to only those who resort to cheating ways. Sports persons always hit the headlines for a lot of controversies like using drugs, playing for two clubs, abusing the fans of other countries or clubs or inappropriate behaviour in the field or breaking the code of conduct and so on and so forth. The problem does not stop here; the sports medicine which the players take is also causing serious debates and discussion. Issues like faking injury, losing intentionally to get a stronger opponent and failing the gender test had also surfaced in the

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Celebrity endorsement is a billion-dollar industry today, with companies signing deals hoping that it can help their brand and make their product stand out from others by giving them a unique and relevant position in the mind of consumers. Celebrity endorsement can be an excellent means of marketing a product, but companies must consider potential risks before investing in a celebrity to display their brand’s product. These advertising companies have a moral obligation to monitor the behaviour of any endorsed celebrity that there brand and product is associated with, to protect themselves from any harm. It is also important to weigh the pros and cons of having such a well-known person publicly displaying a company’s product. Popularity, connection to the product, money and personal behaviour have major effects on endorsement deals.

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In endorsement fees, Michael Jordan made about 40 million dollars a year from companies like Nike, McDonald's, Hanes and General Mills. This made him one of the top celebrity endorsers ever (Kambitsis et al., 2002: 156). Nonetheless, it is argued that Jordan, to secure major product endorsements targeted to a broad audience, was a part in defeating racial barriers (Ruihley et al., 2010: 135). 2.3.2.2Negatively effective cases Along with Michael Jordan, Tiger Woods signed endorsement contracts worth $70 million or more with American Express, Nike, etc.

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One of the biggest economic aspects of the Olympics is corporatization. This is the process where social institutions adopt the profit-driven focus, the rational efficiencies and brand structures of commercial corporatization. A huge part of this is the idea of Elite sport. Elite sport is a capitalist industry in which the athlete is the producer and the audience are the consumers (Rigauer, 1981). Because of elite sport, the Olympics have been reorganized to maximize economic rationality, profit maximization, and brand identity (Edmonds, 2018c).

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Since the 1990s, the growing importance of sport, its impact as a global business and the huge amounts of money involved in the staging of events such as the Olympic Games and football World Cups, has also attracted the attention of investigative journalists. The

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