Industry and Market Dish Networks operates in high competitive broadcasting industry and slow growing pay- TV market (BIG, 2015). Nevertheless, the company was able to retain its position as a second largest provider of Pay-Tv services in America due to its strong brand recognition, lowest prices on the market and unique features such as Auto Hop that allows customers to skip commercials. Product and Services Dish Network is offering following products and services: Programming. Dish Network provide about 270 basic video channels, 70 Radio music channels, 30 premium movie channels, 35 sports channels, 3,300 standard definition and HD local channels, 300 Latino and international channels, and 70 channels of pay-per-view content (Mydish.com., 2016). …show more content…
According to agreement, EchoStar is design and manufacture all of Dish new receivers and related components (United States Securities and Exchange Commission, 2014). Dish provides its content to customers through small satellite dish, digital set-top receivers (DVR, HD, DVR-HD), and remote controls. By the way, Dish DVR HD receiver Hopper has some popular features - Primetime Anytime that allows recording and saving primetime programing to hard disk and Auto Hop that allows subscribers to skip commercials. This feature brought Hopper “Best of Show” award by the Consumer Electronics Association. Blockbuster@Home allow DISH subscribers access to more than 100,000 DVD movies, TV shows and games by mail with unlimited in-store exchanges, streaming access to more than 10,000 movies and TV shows via their TV and online access to more than 25,000 movies and TV shows via their computer (Blockbuster@Home, 2015) DISHOnline.com offer to customers more than 325,000 movies as well as various televisions shows, clips and trailers. It gives opportunity to subscribers to watch television programs, movies, and clips online at no additional charge with their paid subscription (DISHOnline.com,