In the present business world, companies strive to be so politically correct, ethical, and unbiased that is seems ludicrous that language bias could still be a problem. In Lisa Scherzer’s article titled ”Workers Sue Target for Racially Offensive Document”, the author reveals that the usage of language bias is still an issue, even in large companies such as Target. While the document was not meant to be circulated outside of management, its apparition raises awareness concerning the racial slurs, stereotypes, and racist humor utilized by Target’s management against Hispanic employees. First, language bias appears in the form of racially charged words was used by Target’s management. One of the plaintiffs claims that the management team uses ethnic slurs, such as the term “wetback”, when addressing Mexican employees (Scherzer).
EXECUTIVE SUMMARY This report presents an analysis of The Walt Disney Company. It is one of the global’s leading manufacturers and providers of entertainment. The company manages through its five business segments which includes parks and resorts, media networks, studio entertainment, consumer products and interactive. The Disney’s objective is to be one of the world 's leading manufactures and companies of entertainment and information, by using its portfolio of brands to differentiate its content, services and consumer products.
Blasphemy! How can parents possibly choose to make their children watch Disney movies? Disney movies have been a part of millions of people’s childhood. All the adventurous stories, “innocent roles”, and happy endings may seem harmless, but they are affecting the audience’s mind by sending the wrong message. Disney movies are negative for the viewers, and aren’t beneficial to children because they represent historical inaccuracies, send subliminal messages, and promote sexual activities.
Does hearing the tagline “The Happiest place on earth” takes you on a memory lane of the very first day at Disneyland? The Walt Disney Company, was a dream of the most famous name in the animation industry and the creator of Mickey Mouse, Walt Elias Disney and now the company has estimated net worth of an about 36 billion dollars. (Funamentals n.d.) The company has been running from 1923 till current and I have decided to take the first 43 years (1923 to 1966) in consideration because I wish to tell the reader how the company went from Good to Great under the supervision of Walt Elias Disney.
1 Overview of Company Since it was founded in 1923, Walt Disney Company has become a world-famous entertainment and media company, and its turnover brings it to the second place among global media companies (after Time Warner). It is constantly working to provide people with the most special entertainment experience, and has been adhering to the company 's good tradition of quality and innovation. After years of development, Walt Disney is already a successful transnational corporation and its operations involve in parks and resorts, consumer products, media networks, and studio entertainment these four industries. By the end of September 2017, its media network is the most profitable business which the revenue is 42.6% of the total while
Disney, why is it so attractive to children? Parents thought of this question before, but didn’t find any answer. Many young children grew up watching Disney television shows, films, and even buying Disney cartoon characters. For instance Walt Disney began his company to share love and spread fun for both children and adults. However when gender equality, oppression, and advertising become an issue and fear over the population over those years, Disney has been hit with various claims of taking the difference between male and female, focus desires, and attracting children with amazing advertisements.
The complexity of the product offering allows customers to have numerous price points and ability to decide how much of the Disney experience they want to enjoy. For examples, the offerings include transportation, resort accommodations, and meal plans. The larger product mix creates entry into the resort, hotel, and restaurant businesses. Although Disney was not first in the theme park market, its large size and connection to kid ’s movies was revolutionary.
Participation of very few firms in this market is the cause for Disney to be an oligopoly. Some of Disney’s major competitors include News Corporation (NWS), Time Warner (TWX), DreamWorks Animation SKG (DWA), and Viacom (VIA), who directly compete with Disney in myriad business lines. As there are only a few number of firms, competitive pricing does not exist and consumers have limited choices to choose from. Walt Disney Company is large enough to affect the market. Hence, the firm is a price maker and changes prices quite frequently to maximize profits.
The Walt Disney company does not only have an immense amount of economic power on the American entertainment industry and popular culture, but they have acquired influence across the world. The company has recorded that one quarter of the 45 billion dollars Disney makes annually comes for the international market (Hongmei). It can be said that Disney is one of the best-known companies or brands in the worlds and covers a wide range of markets from films to television programs, to merchandise and publishing not to mention the theme parks. However, the inspiration to expand globally does not completely rest on income and to promote capitalism within the company. In some circumstances the marketing decision is more political than economical.
Disney has been a worldwide phenomenon in terms of creating entertainment for kids and even older adults. Disney has been able to expand and grow its franchises and create new franchises that are capable of become world-wide hits. Its due to its ability to change and manipulate its marketing strategies that allow Disney to appeal to its market. Another main marketing strategy that has allowed Disney to dominate all of its competition has recently been by cross platforming and taking over different companies and implementing them so that they can increase profits.
In the past four years they have been concentrating on geographic, demographic, and psychographic segmentation to locate their target market. How did they use geographic segmentation? By looking in to region of a country or the world, the market size which is, market density, or climate; that’s how they decided on the locations of Disney's theme parks such as Disneyland and Disney World which are strategically located in the world's most visited places such as, Europe, Japan, India, and of course the United States. On the other hand, they used demographic segmentation by aiming on age, gender, income, ethnic background, and family life cycle; by focusing on that it helped them determine where to place their chain stores called the Disney Store, where to distribute their movies, and even determines what kind of movie they should create next. Whereas for the psychographic segmentation, it is used based on personality, motives, lifestyles and geodemographic; through that this is will help Disney to determine who is going to buy more of their
ETHICAL ISSUE AT WALT DISNEY The Walt Disney Company is a leading international family entertainment and media enterprise. The company is there in the field of family entertainment for more than nine decades. From their humble beginnings as a cartoon studio in the 1920s to the global corporation they are today, the company continues to proudly provide quality entertainment for every member of the family all around the world. They have five main business segments including studio entertainments,, interactive medias, consumer products, parks and resorts and media networks. The subsidiaries within these segments of the Disney Corporation include ESPN, Touchstone, Marvel, ABC, Pixar, numerous theme parks and resorts, and a variety of consumer product lines.
Apply the concept of VRIN to analyse its value-creating ability. All resources that an organization has may not have strategic relevance. Only certain resources are capable of being an input to a value creating strategy which put the organization in a position of competitive advantage. Great brand identity gives Disney's parks an edge over its competitors. Applying the concept of VRIN (valuable, rare, inimitable, non-substitutable) on Disneyland theme parks- • Valuable-
Annotated Bibliography Caitlin Alexander, LaKeisha Givens, David Lindke, William Miller, Raymond Rodriguez, Shawna Silva and Jason Streger Liberty University Statement of Topic Day and Greene (2008) suggest that “proactively including sexual orientation in diversity policies is sound business strategy” (p. 650). This paper will seek to provide a perspective on the correlation between Religious discrimination of sexual orientation in the workforce with specific attention given to; the potential roles of conservative religious groups in aiding a culture of exclusiveness, explore implications for principles of Christianity and inclusion or exclusion and finally the role the strategic HR function plays in supporting a culture of inclusiveness
Long before it was commonplace in American business to outsource manufacturing, Disney was setting the precedent for what would one day be a normal competitive practice. In addition to cheaper manufacturing, Disney’s division of labor practices have given them a financially competitive edge in their global operations. Disney is very strict on their practice of having the American company members do the intellectual and artist work of the company. However, in many areas they take full advantage of the cheap labor available to do the labor intensive work in both the manufacturing sector and the theme park sector (Tracy, 1999).
