The worldwide captivation for Disney the Disney Princesses is unarguably one of the most widespread obsessions to date. Branded back in the late 1990’s, a slate of fictional female central heroes have appeared as the main characters in the vast majority of Disney Franchise movies. Today, the group of Princesses includes eleven members: Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, and Merida. Disney Customer Products chairman Andy Mooney struck gold with the branding of the Disney Princesses, releasing dolls, sing-along videos, apparel, home décor, toys, and a slew of various other products to date. What you don’t see, however, is the vast incapability to live up to Disney’s exceedingly high expectations. The Disney Franchise employs overrated, inaccessible characters for young children to admire and look up to, but never become; it shows boys that …show more content…
The remaining ten Princess’s releases were spread out across seven decades, allowing sequential generations of young boys and girls to admire the Disney Franchise. Despite limited advertising and lack of qualitative research, the various Disney Princess items released became a huge success for the Franchise. Sales at Disney Consumer Products skyrocketed from $300 million in 2001 to $3 billion in 2006 (Disney). With the enormous financial success that is the Disney Princess line, why would Disney aim to change anything? In the same rite, however, wouldn’t you agree that one of the largest franchise monopolies in the world’s history deserves to be marketing and supporting roles and storylines that do not improperly frame our children’s minds in an obscure way? Having the large majority of past and present iconic Disney movies starring strong female central characters decreases the level of connectedness between young boys and Disney children’s