Persuading a audience During the world cup for soccer a match up came up which usually does not come up. The two striking teams that will face each other actually faced each other years before. However, the difference here was that they where not fighting with guns but rather soccer balls. This truly brings up tension of the past and Dodge took this to their advantage and made a commercial out of the match up. Dodge is a car company that sells cars. The car has quite a long history and “The Dodge Challenger is the name of three different generations of American automobiles marketed by the Dodge division of Chrysler”(Dodge Challenger) The car presented in the commercial is the Dodge Challenger SRT-8. The company, “Founded as the Dodge Brothers Company by brothers Horace Elgin Dodge and John Francis Dodge in 1900, Dodge was originally a supplier of parts and assemblies for Detroit-based automakers and began building complete …show more content…
It also good to know that there where others that watched this commercial but it was mostly Americans since it aired in the United States. The way the commercial added ethos is by giving the audience a picture of how the battle looked and what the soldiers are wearing and this tells them that the director new his parts of history which makes him a perfect candidate to make a commercial of the Revolutionary War in the United States. One could easily say that the car is what makes it not ethos and I agree its not ethos but logos. The way it is logos is by it simply being a car. It is really fast and can trample any human it wants. If it was use in a battle against an enemy of just horses then the one with the car will win. It is simply logic and that is how it is logos. Even the British got scared when they saw such a machine coming towards them. They quickly retreated and the car kept chasing. They simply just