Does Alcohol Advertising Make Teenagers More Likely To Drink?

The effects of advertising and marketing that teenagers and young adults are valuing are more towards a negative outlook. Teenagers and young adults are remembering the content and comprehending the intent of the advertisement, which can be positive or negative. Some teenagers and young adults are being affected by marketing and are developing differences in their learning by the effect alcohol.

Alcohol advertising should be restricted because it’s encouraging teenagers and young adults to be curious about the certain brand of alcohol on certain commercials. The different types of commercial can capture their attention. “With alcohol advertising researchers have found no effect or a few short-lasting effect on attitudes towards drinking.”

Some non-advertising variables are analyzed, peer drinking has shown one of the strongest variables and that young adults appetite are at a risky behavior.” "Does Alcohol Advertising Make Teenagers More Likely to Drink?" Does Alcohol Advertising Make Teenagers More Likely to Drink? Web. 24 Apr. 2015. In our society, Alcohol has been known for being harmful physical, emotional and social. All over the world, the sale of alcoholic products is big business out to market and promote brands of alcohol products. We need to be aware of the influence this type of advertising shows as a harmful drinking pattern. “There has been a debate on alcohol advertising targets underage drinkers; with some are arguing that the content of alcohol advertisements is often designed deliberately to appeal to under legal drinking age (e.g., Garfield et al., 2003) and that alcohol advertisements do not intentionally target underage drinkers (e.g. Slater et al., 1996). Whether we know the intend or not, there is increasing evidence that children and youth are exposed to, and recall, alcohol advertising (e.g., Collins et al., 2007) and like alcohol advertising (e.g., Grube, 1993).” If commercials don’t want to limit there advertising on showing different alcohol brands, we need to reach out to the

The different types of commercial can capture their attention. “With alcohol advertising researchers have found no effect or a few short-lasting effect on attitudes towards drinking.” “It has showed in certain research survey that parents and peers are the overwhelming causal factor in underage drinking, as well as a young person’s tolerance for risk taking. The study results show a strong connection between drinking and a weak relationship to advertising. Some non-advertising variables are analyzed, peer drinking has shown one of the strongest variables and that young adults appetite are at a risky behavior.” "Does Alcohol Advertising Make Teenagers More Likely to Drink?" In our society, Alcohol has been known for being harmful physical, emotional and social. All over the world, the sale of alcoholic products is big business out to market and promote brands of alcohol products. We need to be aware of the influence this type of advertising shows as a harmful drinking pattern. “There has been a debate on alcohol advertising targets underage drinkers; with some are arguing that the content of alcohol advertisements is often designed deliberately to appeal to under legal drinking age (e.g., Garfield et al., 2003) and that alcohol advertisements do not intentionally target underage drinkers (e.g. Slater et al.,