Kids playing in the green backyard as a father cooks steaks on the barbecue, people enjoying a day at the beach, and friends drinking ice cold glass bottles of Coca-Cola at a soda bar. These are the images we think of when we are asked to describe the type of lifestyle that many immigrants thought America would provide them with when they arrived in the United States. Coca-Cola’s glass cup has long been an icon of the United States, representing the promise of an untroubled and blissful lifestyle for the growing middle class, a promise which had encouraged many to come to the United States in search of a better life.
In the 1950s, the glass Coca-Cola cup had become the well-known icon of the carefree lifestyles of Americans themselves, representing how joyous and relaxed life in the United States was. The 1950s was a time of no worries, where almost everyone could achieve a comfortable lifestyle and have the ability to afford caring for a family, and Coca-Cola sought to use this idea to
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In this advertisement, Coca Cola puts an emphasis on community. The teenagers in the image are all smiling together for the photo the man is taking, which implies that they all are friends. This image reinforces the idea that America is a perfect place and implies that America is a welcoming and friendly community, and that everyone in the United States is accepted by each other. By placing Coca-Cola’s cups and glass bottles in its own advertisements, Coca-Cola has established itself as a part of the happy lives Americans live. So when we think of what lured many to come to the United States, we picture a garden bordered by a white picket fence, or a sandy beach packed with people, or even a soda bar. But in all of these images, we imagine seeing happy Americans, all laughing together as they enjoy a refreshing