Currently ranked 123rd on the Fortune 500 list, Dollar General has established itself as a force to be reckon with within the retail industry (FORTUNE, 2018). The organization refers to itself as one of the largest discount retailers in the country, boasting over 14,000 stores nationally, and a five-year trend of increasing revenue (General, 2018). Their strategies align with their mission statement of putting the customers, associtates, and communities in the center of their business model. Aimed at increasing their market share, Dollar General plans to undertake a 2,000 store project which inlcudes the addition of new stores, remodeling of mature locations, and relocation of exisitng stores, all in 2018 (General, 2018). Alongside the