Strengths • The Firm’s attractiveness and wider spread locations are the main strength, since the company owns almost 12,400 stores in major states (Dollar General Corporation pp. 13). • The firm acquires average higher revenues of almost $15.675 billion and net income of $678.985 million (Dollar General Corporation pp. 24). • The company employs 89,890 who offers services to the clients. • The company stocks, variety of products on its shelves and not all of them are sold for a dollar as implied by the name. However, the price ranges of the products tend to be flexible, which start from pennies to several dollars (Dollar General Corporation pp. 45). • The firm has been emphasizing on extensive presence than taking the focus of sole place …show more content…
Weaknesses • Grocery stores of Dollar General tends to be a successful experimented moderately than well-defined strategies that would eventually fit the firm. • The company has been facing labor unions unrest as well as other related issues, an aspect that impacts the production turnover (Dollar General Corporation pp. 12). • The firm has been experiencing high operational costs averaging about $986.985 million. • There is inconsistency in the store strategies and marketing policies. • Dollar General has been accused with issues of gender bias, especially from employees operating within the stores (Dollar General Corporation pp. 14). Opportunities • Despite long-lived trends of merger and acquisition of many stores, currently, the firm has been emphasizing on manufacturing in areas that fail to have such facilities. • Advertisements have been made for all the 650 new stores alongside Connecticut, Nevada, and New Hampshire. • There are plans to enroll 6, 000 employees due to the new and upcoming projects in the company (Dollar General Corporation pp. 10). Threats • Dollar General has been facing several client based demands such as that of unemployment, since discounted offers are accountable for