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Dos Equis Beer Ad Analysis

1775 Words8 Pages

Many Americans are not aware that our legal drugs may be as much, if not more of, a risk than our illegal drugs, which affect the American culture. Legal drugs are substances like tobacco, alcohol and pharmaceutical drugs, unlike illegal drugs which are substances like cocaine, heroin, meth and many others. Legal drugs are mostly advertised through the media, points of sale, and sports events. Billions of dollars are spent a year on advertising for tobacco, alcohol, and prescription drugs, and therefore such advertising have been proven to be effective. However, the advertisement of these legal substances is drastically affecting many Americans. For instance, drug related advertisement misrepresented the safety and effectiveness of a drug, they suggest things that are not true about the drug in their advertisement.
Alcohol is the most commonly used …show more content…

I would say that the ad targets only white men who are past their late forties, due to the only character presented in every ad fulfilling these traits. I have rarely seen this alcohol ad; I believe I have only seen this ad twice, once on television and another time in a magazine. This ad is designed to capture one’s attention by the serious facial expression the character has in every ad, and how he surrounded by women who he is not even paying attention to, which is what really captured my attention. This ad uses dark, forceful, colors like black and red, as well as using a dark background so one could focus on the character and words. Also the bold font size, the text color, and placement of the words makes one want to purchase this product, because it displays the feeling authority and dominance over another individual. What I really like about this ad is how the character is always giving eye contact to his audience, which portrays his sincerity and convinces one to purchase the alcohol

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In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

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In his article, “Toward a Policy on Drugs,” Elliot Currie discusses “the magnitude and severity of our drug crisis” (para. 21), and how “no other country has anything resembling the American drug problem” (para. 21). The best way to describe America’s drug problem is that it is a hole continuously digs itself deeper. America’s drug issues were likely comparable to other country’s at one point in time, but today it can be blamed on the “street cultures” (para. 21) that continue to use and spread the use of illegal drugs. These street cultures transcend the common stereotype of drug users, such as low income communities in cities or welfare recipients, and can be found in every economic class and location. They are groups of people who have

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The title on the middle of the ad says it all, in terms of being persuasive. Some people may interpret the message differently than others. At the end of the day, the message is very clear and understandable. The author made it very easy for the audience to understand the message. It gives a strong persuasive message about the dangers of drinking and

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786 Words | 4 Pages

If there was an open market for drugs and Americans’ were educated on the effects drugs can have on their bodies, the monopoly for drugs would rapidly decrease. Drugs are outlawed in America yet prohibition has never been successful in America. Anytime the government has tried to stop the distribution of a substance people have always jumped at the chance to make

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553 Words | 3 Pages

He goes with some friends to a mini life size pacman game, wins the game and takes the spotlight in front of a huge crowd and band. This ad appeals to the ideals of adventure and change as well as personal enjoyment. One of the more subtle aspects of this ad, in the beginning, the man who enters the bar to get the bud light is in a relaxed atmosphere. The bar is set in a bland, restricted environment with people casually talking with no real excitement occurring. When the man receives the Bud Light everything changes.

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While the age of the woman depicted in the advertisement is ambiguous since her face isn’t shown, the style of clothes appear to more the style for women in a younger age group rather than an older one. The advertisement seems to be aimed at both genders. A woman viewing this ad may place herself in place of the woman depicted, while a man may put himself in place of the person viewing the woman in the ad. Other aspects of the intended demographic would be employed, middle class with a college degree. The rationale to these aspects of the intended demographic are tied into the intended psychographics.

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578 Words | 3 Pages

In the ad I watched, a customer wants to simply purchase a bottle of gatorade but the gas station clerk just won't allow it. After a few moments of the the clerk telling the customer no and giving him factual reasoning, Peyton Manning shows up. The use of ethos, pathos and logos in the ad seems to be an exceptional way of selling the product to the public. In

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The drink’s name is essential for customers to go outside and buy it, yet, in the ad the company hardly mentions the name of the drink. If the advertisement included the drink’s name throughout the commercial and mentioned it multiple times it would bring more awareness to the drink. Awareness directly correlates with people not forgetting the name of the drink which in return will increase sales of that drink. To make the source more effective would be to include some humor or satire. Humor is a great way to include the audience into the ad but provides great entertainment.

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Every citizen in the United States has individual rights protected by the Constitution. This protection also includes businesses that have gone through the legal process to become a legal entity ; more commonly known as becoming a corporation. Many times these individual rights, protected by the Constitution, conflict with the common good and as history shows, the courts consistently side with the common good when faced with a case that pits these two against each other. Big Pharma are corporations exercising their individual rights to market, and sell their product to consumers. In the process, the common good is suffering.

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The intended audience is straight men who can afford to drink beer often and want to be in the presence of women like those depicted in the advertisement. One of the first messages is that men are recieving the beer, which is being handed to them by women with unattainable bodies. That implies that if you drink Miller Lite beer, then you will attract women and party with them on days such as Cinco de Mayo. Similarly, the advertisement encourages the consumption of alcohol, which in many cases can be dangerous for one’s health and well being. The ad also encourages sex and partying under the influence which can have detrimental consequences.

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Therefore conflict theory defines substance abuse as primarily being a problem that is a result of structural inequality and class conflict. Corporations such as the LCBO and various pharmacies financially benefit the most from drug use and also obtain the power to keep it available. In response to political, social, and power inequality, political and business groups are able to influence society’s depiction of drugs and their users. Many substances were considered legal but public opinion and the law altered when drugs were associated with ethnic minorities and crime. Conflict theorists argue that marginalized groups, the lower class, and other alienated groups are more likely to suffer negative ramifications as a result of addiction.

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It shows the ways that alcohol affects your mind while being drunk. This ad shows how dangerous it is and why you should be responsible and THINK before you get yourself in a situation like this. The problem with drunk drivers is that they do not realize that they can kill themselves, passengers, and any other person they encounter on the road. Before you drink and drive intoxicated, think of the consequences and problems that could come from these situations. To get more information on the statistics about drunk driving and the story of Michael Gagnon, mothers against drunk driving (MADD) website includes very detailed and reliable

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3704 Words | 15 Pages

What are ‘false’ and ‘misleading’ advertisements? The law states that "no enterprise shall make or use false or misleading representations or symbol as to price, quantity, quality, content, production date, valid period, method of use, purpose of use, place of origin, manufacturer, place of manufacturing, processor, or place of processing on goods or in advertisements, or in any other way making known to the public." The term "false" means any representation or symbol that is inconsistent with facts, and where the deviation would be unacceptable to a significant number of the general or relevant public, and would lead to misunderstanding or incorrect decisions.

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The advert can have two different impacts. Depending on the person watching it, it can impact them differently. If the viewer is a person who has experienced this and goes out often to drink, then these adverts could change the values and beliefs of the viewer. It could change their values and beliefs by resulting in them receiving

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Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”

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