Doug Higginbottom The Executive Director Of United Way Of Southern Connecticut

1. List the main character(s). The main character’s in Case Study D is Doug Higginbottom the executive director of United Way of Southern Connecticut.

2. Give a brief overview? A brief overview of the Future of Donor Choice at the United Way would be that the United Way is one of the largest, oldest charitable health and human services organization in the United States. (Oster272) This organization is in Southern Connecticut and is one of 2,200 local United Way located in communities throughout the United States. (Oster272) Each of these organizations is autonomous and when making decisions it is based on the local level. (Oster272) Their basic functions are doing fundraising and fund distribution, which both are conducted within the local

How does course material relate to the issues? The course material relates to the issue that they took their mission statement as a guide to be able to market in order to apply the six forces analysis. (Oster30) The United Way is a collection of more than 2,000 local affiliated operations that is designed to organize the workplace solicitation and then distribute the funds that have been raised in the workplace to the local charitable organization. (Oster30) Many of the regions in the country of the United Way grew from the Community Chest Operations. (Oster30) It’s mission states that it is to serve as a single, community-wide, voluntary fundraising or planning agency: to increase a community organization that is able to give. (Oster30) The main fundraising method that is used by the United Way is throughout the country has been the workplace. (Oster 30) The United Way has become a virtual monopoly on workplace solicitation, and it still maintains this monopoly in many areas of the organizations. (Oster32) The United Way has analysis the entry conditions that are quite revealing. (Oster32) In 1980, less than $1 million was raised in the workplace on the solicitation outside of the United Way auspices. (Oster35-36) But by 1990, they were close to $10 million and rapidly growing. (Oster36) In many parts of the country, the combined Health Appeal-did a fundraising for the master of the disease research that has launched a major challenge to the United Way.

What is the Solution? The Solution is to recognize that the policy needs fundraising by member’s agencies while reaffirming the commitment to the single community-wide campaign on behalf of all the United Way members’ agencies and also define the parameter within which the fundraising activities by the member’s agencies should be done. (Oster277) These activities should be suggesting that if the source is of self-supporting income, and even doing workplace solicitation that is restricted, soliciting corporate supporters of the annual campaign that is restricted and doing fundraising restricted during annual United Way Campaigns. (Oster277) The non-compliance policy for some agency could reduce the level of funds can be raised in the consolidated campaign for all members. (Oster278) However, fairness also requires that all members adhere to this policy and that failure to comply carries a penalty. (Oster278) Fundraising activity beyond the scope of this policy may result in a reduction of some member agencies with the United Way allocation. (Oster278) By repeating non-compliance with this policy may be some grounds for termination of the United Way-member agency relationship. (Oster