Dove uses a variety of different social media platforms to market its products. The points evidently distinguish that YouTube is the most excellent platform for the brand to advertise. Dove is a personal care product owned by Unilever. The products are sold in more than 80 countries for both men and women. Dove began its campaign for real beauty in 2004 followed by the production of the Dove Self-Esteem Fund in 2006. Its main purpose was to be an agent that educated and inspired women to feel more positive and confident about themselves and hold a wider definition of beauty. ''At Dove, we are committed to building a world where beauty is a source of confidence, not anxiety. Through the work of the Dove Self-Esteem Project, we create educational …show more content…
The official US twitter page has 159,000 followers. In 2014 women sent over 5 million negative tweets about beauty and body image. This hadn't turned out to be much success as Twitter is preferred by individuals to broadcast short messages to the world concerning their personal lives. On the other hand a number of brands are using Instagram to boost their Facebook and television campaigns. Dove's official Instagram account has 234,000 followers promoting the same thought. Response is more positive on Instagram than on twitter as followers are encouraged by the inspirational quoted images that are uploaded. This also gives users a chance to caption their picture and tag the brand. This helps and promotes their campaign. Users feel more connected and are encouraged to upload pictures related to the campaign that help in growing their self-esteem and encourage others to think positively about their body. Dove on Instagram not only focuses on targeting women but also men through the short 15 seconds videos. Dove is looking to reach men on Instagram with its Real Strength campaign advertisement that celebrates men who embrace their caring side. The commercial was aired on February 1,