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Drake Research Paper

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Aubrey Drake Graham, better known as Drake, is a Canadian rapper, singer, songwriter, record producer and actor, born and raised in Toronto, Ontario. Drake makes mainstream hip-hop which is a combination of Hip-hop, R&B, Pop and rap. Drake is considerably successful known as a unique rapper producing many successful albums of all themes in the market. Drake has sold millions of records since 2001 which makes him a net worth of $100 million dollars, ultimately exceeding most revenues of ordinary 29 year old rappers, ranking him in the top 17 richest rappers in the world. Drake’s record label is OVO sounds managed by Oliver El-Khatib. In his music videos, Drake is represented in many different ways, sometimes associated with sex, wealth and women suggesting that he is very materialistic, whereas in other music videos he is seemingly motivational to suit his younger psychographic audience showing his deep consideration of other opinions and preferences towards him. This is what makes Drake a unique, free-styling artist. …show more content…

Drake tends to associate himself with gang culture and morals from the selection of clothes, jewellery and actions shown by him; hoodies, sweatshirts, jeans, chains, alcohol and supposed youthful appearances. On the other hand, Drakes website presents a very plain white and professional background which accentuates him to be a mature and ‘grown-up’ artist. Drake’s use of synergy has been able to attract a wider range of demographics. I believe that what Drakes representation in different media products such as his website and music videos has created a successful promotional campaign placing him at No. 1 on the Billboard 200 selling 1.1 million, according to Nielsen

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