Drifttone Consulting Essay

Introduction / Background

The success of any organization heavily relies on developing an effective strategy, so it is vital to ensure it is articulated, achievable, measurable, well-thought-out, and tailored to the organization's specific needs (Neilson, 2020). This report will focus on developing an effective strategy for a business called Driftstone Consulting by performing a strategy choice cascades analysis to maximize its chances of success.

Driftstone Consulting Inc. is a female-owned company specializing in structural engineering and project management. It was founded in 2019 and operates out of Regina, Saskatchewan but is certified to provide services to clients in different Canadian provinces (Driftstone Consulting Inc., n.d.). Under

This aspect focuses on the various competencies of Driftstone Consult; this includes skills, resources, experience, and strategic advantage. Considering their journey thus far, they can compete but only need the elephant opportunity, as the industry is lucrative. There is a constant demand for construction due to the recent increase in population, where Canada recorded more than a million immigrants in 2022 (CBC, 2023). Another area is the generated set of values such as a healthy work environment, showcasing their values through corporate social responsibilities in the community of existence, and sharing experiences by team members in the different services they render regardless of their

Driftstone should thoroughly analyze the industry to understand competitors' strengths, requirements, or client demands, especially from the contracts that were bidden for but still needed to materialize. It will enable them to be more prepared and increase their sphere of influence. The company could adopt the differentiation strategy requiring various channels along the value chain. To be effective in numerous fields, they will need a solid team to withstand the competition in the industry, considering the lucrative nature (Dess et al., 2021). This approach is practical when their brand (services) is immutable and valuable to their clients. Driftstone Consulting needs to focus on improving its marketing strategies. They are only relying on word-of-mouth marketing and their present clients. They should adopt new marketing strategies like LinkedIn outreach and marketing through social media such as Instagram and Facebook. They should use specific keywords that should appear at the top of searches in the Saskatchewan region so that people can quickly contact them. They should improve their search engine optimization to appear at the top of searches in the Saskatchewan