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Drinking And Driving Rhetorical Analysis

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What is the advertisement’s argument? It is to not drink and drive, as drinking and driving will most likely kill you and your pet at home will be waiting for you to get home as they are unaware of your death and will not know why Who is the intended audience? People who drink and also have the license to drive. Identify two (2) examples of the rhetorical appeals used in the advertisement. i) Pathos ii) Logos Explain how the advertisement had used the rhetorical appeals identified in Qn 3 to persuade the audience of its choice. The advertisement uses Pathos to appeal to the reader’s emotions. Many readers are emotionally connected to their pets and upon seeing such an ad, they would be less likely to consider not drinking and driving …show more content…

The reader will proceed to imagine such a scenario and thus, this will stimulate the feeling of guilt and sorrow, which will convince them not to drink and drive. “simple solution” is also another technique that can be used that is effective as it makes people understand that life will be easier and better without drinking and driving. Drinking and driving a cause a lot of complications such as the guilt, the loss of a loved one, anger and sorrow. “simple solution” provides the reader will an easy solution by using their emotions to capture their understanding of the situation. The reader will come to understand that not drinking and driving is the best thing to do to avoid unnecessary complications. These persuasion techniques are also effective as they are able to appeal to emotion with logical reasoning at the same time. This is very effective as readers will be more attracted to emotions than statistics or facts are given to them as it does not connect to most of the readers personally. Therefore, the persuasion techniques used are very

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Using each and every single one of these rhetorical appeals, the audience is given ample information on the repercussions that texting while driving can cause. Despite having a weaker use of logos, the appeal still works in the ad because it is complimented and strengthened through the use of the pathos, ethos, and Kairos to convey the message that texting while driving is dangerous. One of the strongest appeals that helps to support logos, was the expert use of pathos. Through pathos, the ad organization is able to connect with teenage drivers by confronting their most vulnerable point – their emotions. Teenagers tend to be very emotional because of the point of life that they’re at is a difficult phase between puberty, becoming an adult,

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Pathos was used most effectively by showing a Budweiser employees family life and dedication to assist others through Budweiser’s water donation program. The music choice and layout of the commercial also subtly contributed to pathos. Ethos was also established by the credibility of the ones in the commercial and the humbling message of the commercial as a whole. Logos did not show in their commercial. In conclusion, the advertisement was effective using these two rhetorical appeals, and Budweiser’s image

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