1 The innovation of the driverless car would be classifying as competence enhancing. The driverless car is an innovation base on the traditional gas-powered vehicle. The idea of this innovation is focus on the improving of the performance of the automobile. In other words, make car more convenience to be able to drive by itself. The company does not need to import any completely new skills and hire the new technological employee to excogitation. 3. Once the technology was invented, the automobile manufacturer will reject to produce the driverless car because there are still in the frame of the old fashion business. This type of thoughts is more conservative, they are emphasis on the profit and market value which would waste the chance to follow the pace of the …show more content…
The company should realize this is the world of internet of things and it will be developing dramatically fast than what you thought. In order to catch up, you should not only think about the present but also consider the future market demand. 456By learning from the failure of Kodak, their failure is mostly because of the managerial inertia and culture lock-in. They are heavily focused on the needs of customers at the time, it did not look beyond to consider future demands. The corporation is more tend to be in favor of sustainable development and fear to take the risk which is the factor leads to the innovator’s dilemma. In the other hand, the capital market is more focus on creative destruction. Refer to the reading Creative Destruction, the corporation should “increase the rate of creative destruction to the level of the market itself, without losing control of present operations” (Foster 15). Therefore, the automobile company should gradually update their product by accepting the new innovation. There are many different ways to