To: Dr. Joseph P. McCallus
From: Ramanpreet Kaur
Date: October 23, 2014
Subject: Planning Memo- Driving Instructions
This main purpose of this memo is to breakdown the information that will be in the sales letter.
IMAGE
Road to Success Driving School (RSDS) is a very dignified driving institution. We are located on College Road. The mission of our institution is to create an exceptional driving method that incorporates all safety. We want our clients to remember us as a trouble-free and extremely productive school. Our staff’s goal is to always keep the clients safe and secure, and to provide them with the best driving advice. We will give each client our undivided attention to make them feel extra important. Throughout the courses our
…show more content…
We all need a way to get from point A to point B. The Columbus region is expanding and becoming much more populated than it used to be. RSDS is here to teach younger drivers how to stay safe while driving, and prevent as many accidents as we can in the process. RSDS also helps clients lower their car insurance.
We cater to many ages starting at the age of 15. We serve beginner drivers, which mostly consist of teenagers, as well as adult drivers, who may potentially be under court order or perhaps some other reason. Majority of our clients are high school students and their parents.
PRODUCT
Our institution is very competitive; therefore we offer numerous courses that will appeal to a large audience. For those who are in between the ages of 15 and 17 are required to take Driver’s Ed. This program consists of taking a course in which you will be taught fundamental driving skills. There are two sections to this course, a 30-hour classroom instruction period and then 6 hours of behind- the- wheel
…show more content…
This course accommodates to a wide variety of people such as those who are trying to earn points back on their driver’s license, clearing insurance discrepancies, reinstating driver’s licenses and even those who were sent by court to take this course. We will serve you and help you in any way possible. Our courses are offered year-round, during summertime, and after school for those who are in high school. We want to accommodate to every one.
COMPETITION
There are numerous driving schools in the Columbus area, but our main competition is Barber’s Driving School. Although they are new, Barber’s are already quite a hot topic in the area. Barber’s also offers many of the same courses as RSDS. This company is starting to expand quickly; they are quite a threat to our company.