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Drop The Plus Campaign Analysis

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This article is about the Drop the Plus campaign that has become prominent on the internet. The movement was started by size 8 model, Stefania Ferrario, after noticing how thin models in the modeling field are being labeled plus size in fashion campaigns. The article talks about the disconnect between the meaning of plus-size in the fashion industry and in the real world. The drop the plus campaign strives to help women stop feeling compelled to label themselves in terms of size and instead increase their sense of confidence. This article and campaign essentially revolves around society’s construct of size. In the fashion industry there is the distinct differentiation between sizes. A model is either considered a model or a plus-size model. …show more content…

The label is not empowering to the women or even men that are attached to it. Models are regular people with different ethnicities, sizes, and shapes. Why do individuals especially models have to be defined by their size? Models should be defined by their profession instead of their size. The plus size should be dropped from the fashion industry as it diminishes confidence and compels models to identify themselves by size first and profession second. When in reality it should be the other way around. Models in the industry have to fall into these social constructs that are apparent in society. This extends outside of the fashion industry as well as it creates a disconnect between the meaning of size in the fashion and the real world. Models that are deemed plus sized in the fashion industry as often thinner than the average woman. Thus implying that women that are more than the average size 14 are more than plus sized. The labeling of sizes in the real world does not correlate with the fashion world. Society creates these categories of size in which one has to identify with. The drop the plus campaign is trying to break away from these constructs. I believe that most important and significant part of the article was not

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