Research: Duluth Trading Co. was started by two brothers in Duluth who worked in construction that started the brand by coming out with the “bucket Boss” a tool organizer that fits over a drywall bucket that allowed construction workers to carry around their tools efficiently. Duluth Trading Co. is a brand focused on catering to “innovation on the job site”, every product was tested on different job sites. In 2002 Duluth came out with the “Longtail T” a shirt with an extra 3 inches that solved the problem of plumber butt. This shirt was very popular with customers. Researched showed that Duluth Trading Co. was recognized because its’ “visual content was key in engaging customers”. After Duluth Trading Co. opened three of five retail stores the company took …show more content…
web properties the entire mini campaigns the company increased customers’ willingness to visit the duluthtrading.com website also gained the 62.4 million combined media blogger impressions and 240,000web visits. In addition to that 15,000 followers were added on Facebook Results: The Duluth Trading Co. did this campaign due to the research about the younger audience that began to be customers. When they found out that customers were skewing younger the company decided to revamp its compositions and broaden its target audience to include the tech savvy younger generation. In trying to revamp the composition of the company the brand began to engage the younger audience by having surveys on Facebook and engaging young bloggers who were influential in the tech community. The tactics and programming reflected the research that the company gathered. Recommendations: o My recommendations would be to make the objectives more measurable by setting timelines or deadlines with a certain date or time frame. Doing this would make it easier to find a time frame that could be a stopping and starting point to see what the campaign did for the