Task 2: Be able to use marketing research and marketing planning Marketing Research Nuevo Ropa uses marketing research is to find out what customers and consumers think, want or need. Market research helps us decide on what new products or services we will offer. Before carrying out market research, it is important to define the aims and objectives of the research, that is, what does the consumer or organization want to find out and why. These questions guide the market research process and lead to solutions. By analyzing the results of market research, a business can improve its products or service in line with what consumers want. Market research can be either primary or secondary. Primary Research Primary research is new research, carried …show more content…
Malls are great idea for our business due to the high numbers of our target audience. Threats Our main competitors are the popular clothing shops like Forever 21, Topshop, Bershka, Pull and Bear, Zara, and New Look. These shops are in the business country for so long. They make a great image for customers that keep these customers loyal to them. PEST Political • Fuel tax for deliveries • Direct legislation- Nuevo Ropa complies with appropriate legislation. Failure to do so would result in fines, close, publicity and loss of customers. • Employee protection protects our employees from unfair treatment. • Health and safety in the workplace are monitored to avoid breach of common law. • Law of consumer protection protects consumers from unethical business. Economic • State of the economy- a downturn would result in less sales • Demand needs to be effective in way that customers have the cash to actually buy our products rather than just generally desiring them. • Income, taste of target audience, prices and population help to analyze the proportion of supply and demand. • Economic behavior of costs examines how costs tend to vary overtime. Cost per product should be lower than selling price to achieve …show more content…
internet) • Technology made distribution easier to sell directly to a wider range of customers. • Improved communications means better flexibility. • Technological advances allow product to be better. • Better market research. M2 I am going to elaborate the limitations that Nuevo Ropa used. Limitations and Constraints Data Protection Act 1998 is used by Nuevo Ropa, personal information (name, age, email address, mobile number, location and more) were collected by the company. This information was used to send their offers, promotions, and to let the customers know their new products. Nuevo Ropa protects the customers' personal information and makes sure that this information will not be given away to anybody. Consumer Protection (Distance Selling) Regulations is also used by our company. Since we also have online shop or website, we assure that the products will be delivered safe and on time. We also deliver it with your expected quality. The Sales of Goods Act 1979, each product of Nuevo Ropa has various and different materials that is shown on its tags so that the customers will see the materials that are used on each