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Early American Ads From The Late 1600s To The 1600's

349 Words2 Pages
In terms of American history, the early United States was colonized by advertisers from the late 1600s to the 1700s. It was settled largely by major trading companies that hoped to profit from the riches of the natural resources of a new territory. These companies used advertisements to “urge the poor, weary, downtrodden classes of London and other overcrowded ports” to pursue the "land of opportunity." As the country grew, the predominant use of advertising was to sell goods such as tobacco and timber. The primary medium of advertising was the newspaper.

Print advertising also has a history in a more political climate. Propaganda as we know it today first emerged during the First World War. Governments capitalized on the appeal of bold,
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