How editorial board meetings support EDC’s media relations strategy Increasing share of earned media voice is an essential strategy to promote awareness of EDC among potential addressable clients. It also supports more general stakeholder engagement. We seek to link export economy media coverage with a deepened understanding of EDC’s evolving role and broadened service capacities. Editorial meetings are a proven investment in securing long-term media awareness and coverage. Unlike traditional interviews, which focus on a specific story line with a particular journalist, editorial board meetings are structured as a more informal, but on the record, two-way dialogue among senior participants. Three to five editors and writers with an interest …show more content…
Media participants also value the opportunity to establish personal relationships and gain unfiltered assessments of senior management. For a first meeting presentation, the approach to editorial boards will revolve around insights into an untold story. The more we can use stories and case studies, not only statistics, to bolster our message, the more memorable it will become. EDC Editorial board goals 1. Set a baseline understanding of EDC’s evolving role and achievements under your leadership; 2. Promote EDC’s willingness to serve as a go-to Factual source for the media; 3. Explain fundamental changes in the landscape of the Canadian export economy EDC key messages (followed by supportive facts) 1. EDC delivers unprecedented value to Canada A. in 2016, $104 billion in trade facilitated with almost $800 million in profit to the G of C; B. More than 70 years of delivering positive results for the Government C. Benoit management approach to maximize value (lean, expanded business goals, Vision …show more content…
We would also propose that Tom Clark, former Global and CTV chief correspondent meet with you to discuss effective approaches to these meetings. In addition, we shall update some background notes about current issues attracting widespread media interest which are likely to come up in the meetings. They include: • EDC perspective on the impact of Trump NAFTA renegotiation demands • EDC perspective on the implications of the Brexit/CETA developments • What is EDC Corporate Social responsibility and evaluation process in dealing with foreign firms? • Canadian currency fluctuations and foreign trade impact • How realistic is changing international supply chains? • Does the government use EDC to subsidize favoured Canadian manufacturers? Measurement and