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Elite Technologies Executive Summary

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Elite Technologies was established in January 2017. The goal for opening the company was to introduce a product to the market that was similar to Apple Computers. I wanted my brand to be very similar to the Apple brand. I have been using Apple Computers for over 10 years and I think the Apple brand speaks for itself, especially in 2016 with the release of it’s waterproof IPhone. The computer and products that I design needs to be very stylish and chic as well as being very easy to use. I think most people are attracted to Apple because it is a step above the rest of the computers and the product delivers. I use a lot of Apps and listen to quite a bit of music so the Elite brand will make sure there is adequate storage to support this so …show more content…

Workhorse and Traver had a small presence however I was never able to attract the workhorse segment that was the biggest demographic. Based on my standing on the balanced scorecard with my competitors I am not fairing very well. “Businesses can no longer afford to drive blind. Instead, brands need to rely on sophisticated technologies to personally engage with today's customers. Tools like customer analytics, social intelligence, and machine translation are all crucial components designed to assist brands in the delivery of the experiences that customers really want, through messages that resonate across the right languages, markets, and touch points”. (Shaw). For instance, in the product design module in the management stimulation game we had to establish the specifications of the product to meet customer demand, build quality and reliability into the product, and create a product that would keep up with the changing …show more content…

You can demonstrate your personal commitment to maintaining an ethical workplace in two important ways. First, lead by example and consistently adhere to the code of ethical behavior of the HR profession. An employee comes in to see you and you have heard the problem or one very similar many times before however you must put yourself in the present and deal with the issue at hand as if it is the first time and not make assumptions. Your greatest temptation is to solve the problem and move on. The greatest HR practitioners understand that people come to HR to be heard. This is an extension of listening skills. If you are deeply interested in what the other person has to say and are practicing active listening, you should be able to be a great resource to your

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The same products are in the market with competitors but we cannot compromise with quality. Products in our company would be 100% genuine and we need to assure customers that we are not selling low quality products. As we will offer consultancy for economy package this will differentiate us from others as we are not only for making revenues. We care for all class of people.

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Product design can fulfil the demands of the customers and they are willing visit the same company again in the future. Referencing to the words of Vonderembse (n.d.),

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