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Embedded Sustainability Chapter Summary

639 Words3 Pages

Chris Laszlo and Nadya Zhexembayeva are both authors of the book “Embedded Sustainability: The Next Big Competitive Advantage”. This book takes a great position in the business world with corporations today, while providing them with operational innovation. Once you have read this book you will not only see how society reacts to change, but also how they integrate DNA into a corporate social responsibility. This book really expands on the value of embedding sustainability in the business model and the fact of not compromising price or quality. Embedded Sustainability marks the corporations today that execute the growth of the global world like champs and keeps a close eye on declining resources, radical transparency, and increased expectations. …show more content…

So what does embedded sustainability mean by definition and how do corporations use it as a business opportunity to their benefit. I know that Embedded Sustainability discusses how a business can develop global awareness and strategize smart decisions with global growth. The system of this innovative book starts with factoring in the decline of resources which starts the beginning of the book and chapter one. As the title of chapter one reads, Business reality reshaped, it also makes the declining of resources a bit more common to customers and a real reality for everyone. I know as consumer and customer the whole world forgets to account for the use our natural resources. The authors Laszlo and Zhexembayeva focus on being aware of what actions we as consumers make and actions of corporations simultaneously. The first natural resource the book takes note on is the Bluefin Tuna. The Bluefin Tuna is unusual to catch lately and can be worth a whooping

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