Emi Essay

The online music industry is an overcrowded competitive market. With the help of Tidal, Spotify, and iTunes, the revenue in online music has grown into a $4 billion-plus market. Streaming music generated 17% increase in retail revenues sales the first half of 2017 (McIntyre,2017). EMI is one of the greatest names in music history and became partners with Universal Music Groups in 2012. Rumors of EMI Music Publishing looking to replace investors perchance a positive outcome a cost of $3 billion (Ingham,2017). This includes music, videos, ringtones, and other music services. EMI is the world’s largest independent music company. EMI operates in 50 countries, a staff of 6,000 plus and 10,000 recording artists(UMG,2018). The environmental scanning can serve as a great marketing tool for future strategy formulations. Refocusing EMI strategy approach on the consumer interests for their artists skills and capabilities in a crowded market. Furthermore, the threat of piracy or unauthorized file sharing on the internet should be a threat for EMI to consider changing their marketing strategy.

This involves offering instruments, recording and sound processing equipment. The music should be available for consumers at any point. The current modifications in the organization are linked to the new pattern of digital music retail. The trend to acquire music online makes broadcast radio stations a potentially declining distribution channel for recording music (Pitt & Koufopoulos,2012). Platforms like Spotify have ads included into some of their playlist with the hope of converting free users into paid subscribers (McIntyre,2017). On the average, consumer pay a monthly subscription fee for listening privileges. Rising prices can impact EMI’s plan to reexamine their scheme to acquire consumers to purchase into a overcrowded