The growth of individualism is a result of the growing division of labour, according to Emile Durkheim and this individualism can only develop at the expense of the common values, morality, beliefs, and normative rules of society—the attitudes and beliefs that are held by all. With the slackening of these rules and values we also lose our sense of community, or identity with the group. The social bond is thereby weakened and social values and beliefs no longer provide us with clear or insistent moral guidance. And this loosening lends itself to anomie. In 1897, in his studies of suicide, Durkheim associated anomie to the influence of a lack of norms caused by the lack of differential adaptation that would enable norms to evolve naturally due to self-regulation, either to develop norms where none existed or to change norms that had become rigid and obsolete. Again, according to Durkheim, if an individual lacks any sense of social restraint her self-interest will be unleashed; she will seek to satisfy her own appetites with little thought on the possible affect her action will have on others. Instead of asking “is this moral?” or “does my family approve?” the individual is more likely to ask “does this action meet my needs?” The individual is left to find her own way in the world—a world in which personal options for behaviour have multiplied as strong and insistent norms and moral guidelines have weakened. A study of suicide (1897 pg: 117). Durkheim 's study reveals that what