The purpose of the dissertation is to examine the young innovator’s characteristics. Five skills of the innovators are associating, questioning, networking, observing, and experimenting. One of the paramount examples of a successful innovator, which has all superior skills, is Emily Motayed, co-founder of Havenly. Havenly helps people decorate their homes according to their taste and budget. They work on a customer’s personal preferences and style online to provide them customized ideas and suggestions within the desired budget. Using interior design on the e-commerce platform clearly shows the distinctive innovation. Detailed research is done to examine all the characteristics and factors, which contributed towards the success of Emily. The …show more content…
Here there was a plan to decorate a studio where the two sisters were looking for an inexpensive interior designer for their place. They were planning to move to a different location and therefore wished to decorate their home, but they had a little budget(Schwartz, 2015). The artists they came across charged a high fee and asked them to buy their desired stuff for the place. The hustle for a cheap designer made them want to establish their way of decorating the interiors and that of the people living in the US at an affordable rate(Schwartz, 2015). To achieve this, they provided services which were more accessible and affordable than anywhere else in the states. This resulted in the founding of the online digital …show more content…
This is seen in her efforts to reach out to the potential markets for her products. In this hold, she has been interviewed by different organizations and has always attended business meetings in the efforts to seek market and to create awareness for the product. This has seen her expand the organization and secure contracts with other institutions. As a CEO she is also given the duty to procure the employees for the organization which also involves networking with different people to get access to the best-suited candidate for the different positions. According to her statement in an interview with the Forbes, her primary duty is to think about the growth and scalability as well as forming new partnerships with other organizations that present opportunities to the company. She is also involved in the customer acquisition, which forms a significant part of networking in the