Esber Beverage Company: Supply Chain Analysis

Part One Supply Chain Mgmt. (Ch. 11) and Operations Strategy (Ch. 2) in Relation With My Professional Experience (Option D) Chapter eleven supply chain management is a very relevant part in the organization I work for, therefore this part will be based on my work experience. The Esber Beverage Company is a local beer and wine distributor. In our textbooks, there is an illustration showing the supply chain for beer, which closely follows the interaction among the suppliers, manufactures, distributors and customers. In my experience, the supply chain in the book is accurate to the organization I work for. Our main beer brewer is the Miller Company, which supplies my organizations with beers such as Miller Lite, Miller Genuine Draft, and other

Close attention is also paid to inventory, at any given time we can use the computer program insight to bring up how many cases of a certain beer or wine we have in stock. Our warehouse manager is always updating the office on when shipments are expected to come in and what products and brands will be arriving. It’s important information because the office staff does the invoices and communicates to customers what products are in stock or out of stock and when we when they are expected to be in stock again. Heizer & Render also talk about accurate “pull data” saying, “accurate pull data are generated by sharing point of sales data (1) point of sales data (POS) information so that each member of the chain can schedule effectively” (2010, pg.429). Our office runs reports of POS information for our mangers who deal with our suppliers. They can see what products are trajected to sale based on the market factors, our inventory stock of each product and all of our orders that are

pg. 36). At this organization, delivery is flexible because if drivers cannot deliver product on a certain day, that accounts salesmen will get the products that customer needs out to them. If an account needs morning or afternoon delivery, the drivers make it a point be there by the time the account needs. In particularly, grocery stores who have several deliveries a day and can’t have them all happening at the same time are time sensitive. Drivers are also reliable because each week the accounts know what day their delivery will arrive on for example, North Canton accounts receive their products every Monday. The office is the communication hub, we receive calls from drivers, salesmen, regular consumers, and accounts. When receiving calls, we work to be as quick and efficient as possible, whether that be assisting an account/customer with an order or product information, talking orders from salesmen that have pressing delivery dates, or communicating to a driver to take a different route because there was an accident to ensure delivery is as timely as possible. Therefore, Esber Beverage Company has over the years, developed a competitive edge over other