About Telstra Telstra Corporation Limited (known as Telstra) is Australia’s largest telecommunications and media company. It builds and operates telecommunications networks and provides voice, mobile, internet access, subscription television and other entertainment products and services to both individual and corporate customers. Founded in 1975 (Grahame 2003), this Melbourne headquartered company is currently employing more than 37,000 employees. Till the end of fiscal year 2013, Telstra had a revenue of more than 25 billion dollars meanwhile acquired a profit of 3.9 billion dollars (Telstra 2013, p. 4-5, 10). As the main player in Australia’s telecommunication industry, Telstra is now competing with other two competitors: Optus and Vodafone. Although mainly focusing on Australia market, Telstra also has footprints in other countries (mostly in Asian region), to seek opportunity and maximize its industry strength into profit. Telstra’s business context and performance …show more content…
Accessing to contents like multimedia, information and entertainment service has never been such easily and quickly like today. Multiple choices of handheld allow users to obtain their digital information via more than one device and through a range of networks. People’s request of obtaining digital information also shape the technological evolution in both handheld and network ,whenever and wherever there is a always the need for information, which help to push the improvement of mobile network in both speed and coverage. Upgrade from hardware lead to people’s constant demand in acquiring information and in return this results in a higher speed, huge coverage network. All these circumstances could be regarded as a attractive market with profits and full of challenges as well. Key trends of the