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Essay On Baby Boomers

647 Words3 Pages

It was once the Baby Boomers, then Generation X, and now all marketers are in the process of figuring out the ‘Y,’ Generation that is. With 80 million Generation Y’ers in the United States alone- nearly one-fourth of the total population- millineals are the largest and most lucrative generation yet. For brands it is particularly pertinent to appeal to this demographic as milinneals hold $200 billion worth of purchasing power, and are not afraid to spend it. So as a marketer who knows this generation’s attention span is short while this generation’s demand for personalization is high, connecting with Gen Y’ers requires a strategic approach to delivering value, in a milineals favorite form- experience. As this demographic is part of the ‘always connected’ generation, expectations are a bit different from previous generations. Content is expected to be delivered across devices, channels and in the format they prefer. Because of this, the traditional marketing funnel is disrupted and marketers are jostling to reconstruct the pieces. But there’s no need for marketers to try to woo this generation with the next marketing campaign because milinneal consumers are already orchestrating their own brand experiences. So the question is as a marketer, how do we become a part of that experience? …show more content…

If you haven’t heard of it before, I would like to introduce you to the term YOLO- milineal marketing style, and the principals that

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