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Essay On Chick Fil A

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Truett Cathy is the entrepreneur who is responsible for the opening of the magnificent company, Chick Fil A. He was born on March 14, 1921 to Lilla and Joseph Cathy in Atlanta, GA. Named after a great preacher, Cathy was born to a family of 4. His family was not quite well off. It was a time we know as the Great Depression so situations were tough! During his childhood, his parents didn’t have enough money to do things that an “ordinary” family was able to do. Cathy began to fend for himself. At the age of eight, he started his first business. He began to sell Coca-Cola in the neighborhood. This eventually led to him selling newspapers. Cathy gained many skills from these experiences and would later apply them to his multimillion business. …show more content…

Cathy’s brother ended up dying in a tragic plane crash, but Cathy continued to run the restaurant. He began to notice the rapid growth of Atlanta’s suburbs, specifically indoor malls, and chose to start a food chain. In 1967, the first Chick Fil A was opened in Greenbriar mall located in southwestern Atlanta. This was just the beginning for his chain of restaurants. Today, there are more than 2,100 restaurants around the United States.
Cathy still has traditions rooted in the company. For example, Chick Fil A franchises are closed on Sundays. After opening his first Chick Fil A, he noticed that by Sundays he was very worn out. Also, he knew that many customers enjoyed observing the Christian Sabbath and preferred to eat home cooked meals. Because of these reasons, Chick Fil A has been closed on Sundays ever since. Cathy was also big on customer service. We can still see this in the company by visiting a local Chick Fil A and being welcomed with the best southern

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Samuel Truett Cathy, better known as Truett Cathy was the founder of Chick-fil-A. He was a small-town boy who was born in Eatonton, Georgia on March 14, 1921. From a young age, Cathy always had passion for business. When he was younger he used to help his family make extra money by selling Coca-Cola, operating a paper route, and performing odd jobs. He made so much money with his paper route that he eventually became the “breadwinner” of the house.

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Samuel Truett Cathy was born on March 14, 1921 in Eatonton, GA to Lilla James and Joseph Benjamin Cathy. He was the 6th of 7 children with 4 older sisters, an older brother and a younger brother. Cathy attended Boys High School (known today as Henry W. Grady High school) in Atlanta, GA. Cathy married Jeanette Cathy and together they had 3 children; Trudy, Bubba, and Dan. During the time of World War II, Cathy had gone and served in the war.

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The Chick Fil A chain was originally located in the Southern States of America, but has expanded to over 1,700 locations in 39 states and Washington D.C, making it the second largest chicken chain (“Company Fact Sheet,” 2014). Chick Fil A is served at malls, stand-alone restaurants, drive-thru only outlets, Truett’s Grill and Dwarf’s both full service restaurants. Known as a restaurant whose expertise is in chicken entrées, Chick Fil A ’s mascot is a cow.

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Even though Chick-Fil-A has grown at a rapid rate over the years, the company has not lost its focus on Christianity. The company has maintained its founder’s decision to observe Sunday as the Sabbath. This move symbolized Chick-Fil-A’s strong Christian foundation. According to Chick-Fil-A.com, Truett Cathy stated, “It has proven to my interest financially as well as convenience of permitting our people to have Sunday off where they can forget the business and other interests - devote it to the family as well as to worship if they so choose.” Cathy believes that this was the reason for his success.

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Fast food places have never really been the epitome of fine dining, however, Chick-Fil-A has been proving themselves to be number one in the fast-food business. Founded in 1967 by Samuel Truett Cathy, Chick-Fil-A has always had a vision of having quality food with quality service. Chick-Fil-A specializes in making and reinventing chicken and chicken sandwiches that are actually made with passion and not just a grill. People have raved about their friendly employees and wonderful experiences with them that put them the best in the restaurant business. The atmosphere of Chick-Fil-A is always made sure to be well kept and have an A rating for cleanliness.

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The main thing that has revolutionized the company was Truett mind set. HE didn’t even believe the company was his. It was God’s; Truett just operates it and take care of the employees. Many people may think that the purpose of Chick-Fil-A is to make great food. According to Truett there is two purposes.

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"Our founder, Truett Cathy, made the decision to close on Sundays in 1946 when he opened his first restaurant in Hapeville, Georgia" (Who We Are, 2018). This decision could be considered wise from an ethical standpoint but, from a more profitable and economic standpoint, it is a weakness. For the company, one day closed translates to one day of lost profit. "It’s worth asking why Americans fell in love with an ad in which one farm animal begs us to kill another in its place" (Chick-Fil-A's "Creepy" Infiltration of New York City, 2018). The problem is not Chick-Fil-A's mascot being a cow but, how Chick-Fil-A chooses to advertise the cow.

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They both knew that if you listened to, and made your customers happy, business and profit would increase. In Rachel Hobgood’s review of “How Did You Do It Truett,” it was stated that “the courtesy of the service at Chick-fil-A is one of the most noted things about the company (Hobgood, 2009). From the company’s initial inception and at the counter of his very first restaurant, Truett believed in listening to his customers and implementing changes that kept them happy, coming back, and bringing their friends and family with them. The article goes on to state that, “Chick-fil-A’s management system most closely aligns with the Total Quality Management system. Chick-fil-A’s primary concern is most certainly quality.”

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Eat More Chicken” is the slogan of a fast food restaurant called Chick-fil-a. Chick-fil-a is a popular fast food restaurant that serves different types of chicken meals. They’re famous for their chicken sandwiches and waffle fries. Their slogan “Eat Mor Chikin” was created by The Richards Group in 1995. Through its use of branding strategies, Chick-Fil-A has become a company whose name is known worldwide. Strategies that Chick-Fil-A has used to become a leader in the industry are traditional advertising and marketing strategies.

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The company offers employees a flexible work schedule, advancement opportunities, a positive work environment, and every Sundays off (Job-Applications.com). Some previous employees of Chick-fil-a stated that “the people you work with are definitely the best, because of the Chick-fil-A standards the people are the highest quality and make the job really enjoyable” (glassdoor). Dan Cathy, President and CEO of Chick-fil-A, made headlines in 2012, after he made a questionable remark about same-sex marriage. He landed himself and the company in a strange position when he stated that he was in “support of the traditional family” (Huffington Post). Cathy was ready to move on from this situation, but this political issues caused trouble with the company for a couple of years.

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Logan Toot Mrs schwender Honors Language Arts Feb/28/2023 Raising Cane's Branding strategies Raising Canes has become a very popular fast food restaurant since its opening in 1996. Raising canes started with many competitors like Chick fil a and KFC.

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According to an article “Chick-Fil-A Drive-Through Bully”, president of Chick-Fil-A, Dan Cathy, was “financial-backing” of an “anti-gay” organization (“Chick-Fil-A”). As a result, the article reveals that it caused a “lots of drama” in the society around the shocking finding (“Chick-Fil-A”). According to the article, many people act against Chick-Fil-A, this includes “Chicago Politicians” and “Boston Mayor Tom Menino” who “vowed to block” Chick-Fil-A from “setting up shop” (“Chick-Fil-A”). However, among the protesters, there is an individual that takes the matter too far. The article reveals that a man named Adam Smith goes to Chick-Fil-A and “proceed to bully the young female employee who serves him” (“Chick-Fil-A”).

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Introduction Chick-fil-A (CFA) is a restaurant chain admired by many but it also attracted a lot of controversy over the last few years. The founder, Truett Cathy, have created a culture that differentiates the organization from most other fast-food chains, and the company have stayed true to its values till the present days. In this case study, the company’s competitive advantage, the strategic leadership initiatives that helped the company attain success, how it responded to its external environment, and the strategic challenges it is facing are discussed. In addition, findings on the company’s approach on its international expansion and its status as a privately-owned company are included, and possible directions the company might take in these areas are suggested.

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It was established in 1946 and its headquarters are in College Park, Georgia. The firm has a distinct organizational system that is devised to maximize productivity and foster a shared culture. Its main key groups are the Board of Directors, the Executive Committee, the Chief Operating Officer, and the Regional Directors (Chick-Fil-A CEO and Leadership: Executives and Demographics, 2021). The key groups at Chick Fill -A company are the Executive Committee, the Board of Directors, and The Chief Operating Officer.

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