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Essay On Chick Fil A

1414 Words6 Pages

The business that will be discussed in this paper is Chick-fil-A. They are one of the top dogs in customer satisfaction and happen to have some very good chicken burgers and tasty milkshakes. They have an 83 percent customer experience rating and ranked at number two spot in the Temkin Experience Rating. They are over 6 points above the average customer experience rating in all businesses in their industry. This research shows my experience as a valued first-time customer and reflects company’s outstanding service that leads to customers lifetime value estimating how much money that customers are willing to spend in the life cycle of company’s operation.
Overview
Chick-fil-A is a privately held company. There aren’t any outside stockholders …show more content…

Forbes has had them in their top 10 most beloved companies on social media list. They have a big presence on Instagram. They even take photos shot by the customers and put it into their main page. On Twitter they like to tweet about popular shows that are on Netflix. They garner a ton of likes and they are in the top 5 companies to use this method on Twitter. On Facebook they have over seven million followers. People really love this brand. They even have pretty good slogans. Their biggest one is of a cow that has a sign that says, “eat more chicken.” Another interesting fact about Chick-fil-A is its unique web site. The website is very customer-centric. On the top of the page there was a hash tag that linked to a page about everyday people and how generous the company itself can be. One article on the page talked about a mom and her struggles in raising a family. Another article talks about a small business that builds very unique toys. The last article was how the company spent over a million in donations to support non-profits. This site is nice and clean and very easy to navigate. They have a nice little bar with all their social media …show more content…

“To glorify God by being a faithful steward of all that is entrusted to us.” To have a positive influence on all who come in contact with Chick-fil-A.” In my opinion the first part will resonate with the religious customer base, but this also can hurt the business in a long run. Last part of the statement reflects what the company strive to

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Lloyd Ransford Osei Principles at the Forefront: Chick Fil A’s Decisions and Opinions Liberty University BMAL 530 August 10, 2014 Dr. Jeremy Woo Business decisions and opinions are the essential success of how the operation of accounting and finance flows within a company. In the case of Chick Fil A their executive decisions and opinions constitute to involving a Christian background in their line of work. Chick Fil A has inherited the principles of founder, Truett Cathy, a Southern Baptist.

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Opening a Chick-fil-A franchise in a foreign county comes with many things to consider. With Dan Cathy’s leadership and the amount of training and support Chick-fil-A provides its franchisee’s, or operators, we believe purchasing and operating a Chick-fil-A franchise in Paris would be a solid investment. As Chick-fil-A expands internationally, Paris would be an excellent location choice considering that France has become the largest franchising market in Europe. Furthermore, Paris ranked #1 in European cities welcoming international businesses. Considering that the United States is currently the main foreign franchise source in France, it makes logical sense to start there.

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Mission statements will ensure that shareholders, employees and customers clearly understand what the company stands for. Mission statements also describe the organization’s overall goals. Mission statements should be written in a way that when someone reads the statement, they have an understanding of the activities that are performed in the organization. In this paper I will compare the mission statement of Chick-Fil-A Foundation with my personal mission statement. Chick-fil-A Foundation Chick-fil-A Foundation is a non-profit organization that’s sole purpose is to provide leadership and guidance to children and also support education in the local communities.

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Dan Cathy has built his company on several principles or values. He believes in community service, as well as the service that they provide for their customers. He is an Evangelical Christian and believes in strong biblical teachings. He has mentioned before that the company’s success is due to his family and other families that have supported Chick-Fil-A throughout the years. He also owed that success with being married to their first wives, referring to himself and his family.

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So they have been specializing in the art of making a chicken sandwich since the very beginning of its existence. It is made with no preservatives, additives, or filters, just 100 percent breast meat. Also, anytime one eats anything from there, they should know that whatever they are eating was made that day from scratch. It is all hand breaded in every Chick-Fil-A restaurant all across America. This differentiates Chick-Fil-A from competing fast-food places because other restaurants will have frozen meats and preservatives stored in a freezer for days or even weeks.

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At the end of the article author Hollis Johnson included a summary of each chicken sandwich and which one was preferred by most. Chick-Fil-A along with one other chain topped the list. Chick-Fil-A’s sandwich was described as “An elegant simplicity surrounds this sandwich: bun, chicken, pickle. It’s a humble sandwich with little pretense.” And “simple, modest, classic sandwich is almost always a winner and pleases even the pickiest of palates”

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Introduction Chick-fil-A (CFA) is a restaurant chain admired by many but it also attracted a lot of controversy over the last few years. The founder, Truett Cathy, have created a culture that differentiates the organization from most other fast-food chains, and the company have stayed true to its values till the present days. In this case study, the company’s competitive advantage, the strategic leadership initiatives that helped the company attain success, how it responded to its external environment, and the strategic challenges it is facing are discussed. In addition, findings on the company’s approach on its international expansion and its status as a privately-owned company are included, and possible directions the company might take in these areas are suggested.

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Just like any other organization, chick-fil-A is greatly affected by the external environment of the business. Often, the external environment is made up of all outside factors and influences that affect the way an organization conducts its daily operation. It is worth noting that an organization has no influence over its external factors and thus, it has to re-engineer and redefine its process, products and services to work under the influence of the external environment. Below are some of the external factors that affect Chick-fil-A. Consumer income Consumer income is in the wider field of economic factors that affect the sales level of the enterprise. Consumers with high income are likely to possess the power and the ability to purchase products from the company in large quantities.

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