Introduction This paper will address the definition of digital zeitgeist, culture and follow by the differences of the social networking sites which flourish the digital culture and cultivate Internet phenomena. In this context of study, Singapore's founding prime minister, Lee Kuan Yew (LKY), will be use as one of the “typical” Internet phenomena to investigate the impact for influencing the countries especially Singaporeans. In addition, review the implications and links between the international independent media organizations, journalists and web bloggers. Today, digital culture has combine the abilities of online and offline rights, in relates with trends which also evolves with the World Wide Web. As a result, it influences and changes the society behaviour by always being connected and online environment.
Definition of Digital Culture and the concept of Digital Zeitgeist The term culture refers to particular
…show more content…
Due to the ease of use, there is an average of 340 million tweets per day. Compare Twitter and FB, Twitter is mostly text based and not an ideal for visual content. In addition, users have to get straight to the point as consumers are limited to 140 characters. However, this could be challenging for users who have trouble expressing their thoughts just a few words. Using YouTube as a media platform, consumers can express their thoughts and creativity by uploading videos that film by themselves without the professionals assist and most importantly, the approach of the video can be anything for example animations, infomercials or acting. The audiences of YouTube are able to decide the time of watching and ending the clips or movies unlike viewing programs from the television, users have to wait for the timing. Another benefit of YouTube, it has a wide variety of clips or movies to