Breadwinner as Men’s Primary Career while Child rearing as Men’s leisure time
Positioning as a lifestyle magazine for mature men who are at the best time of their life, on each monthly publication Best Life Indonesia spend 10 % on family and fatherhood topic. On it’s media kit, topic on family and fatherhood is intended to explore the topic of being a better father, looking after your parents and practical solutions for your future. According to the famous 1991 cultural dimension by Hofstede (Hofstede, Hofstede & Minkov, 2010) Indonesia were scored low in individuality dimension compared to other 40 countries in Hofstede’s research. This score implied on how individuals see and define family. In Indonesia, man expected to take care their family. By family, it does not mean only the
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Indeed article Don’t be a “Small League” Father (Editor, 2011), highlighted the importance of teaching a child how to be better than other child in everything; passion, defensive ability and passing ball in order to compete with other father. The article The Best Holiday for Family (Puji, 2014) explored expensive holiday destination in foreign countries literally encouraged father to laugh at other fathers who cannot afford “classy” vacation for their child. The competitive characteristics also found on the important of being the epitome of the ideal father for other fathers. On the This is Our Best Life Inspiring Dad (Editor, 2014), Be The Happy Father (Editor, 2014) emphasized the important to be the best father so he can be the role model for both his children and other fathers. According to Kimmel (1994) and Messner (1994), masculinity is a homosocial enactment. It is build based on man fear to the possibility of being caught unmanly by other men. The logic therefore is that men need other men acknowledgement, appraisal and compliment for their