Football Clubs Case Study

How does Internal and External operating environments influence the core revenues of professional football clubs?

The football industry was said to be founded approximately in/ around the year 1860. It was roughly three years later and the F.A. was formed in the year 1863 by a man named Ebenezer Morley. Between 1880 and 1914 the football industry went through a phase called professionalization, within this time period we saw players being paid, the first football league was created, and the F.A. introduced a set of rules with the target of keeping the sporting nature of football. The next big stage of deployment within the football industry happened between 1992 and the year 2000, this stage was called Rapid-Commercialisation. This is where

The power of clubs, I feel, is more spread out. One can tell this by referring back to the Bolton Wonderers case and how the club choose fan loyalty over money. Is this a good idea to have fan loyalty over money for a club? In my personal opinion I would say it depends on the size of the club. For example I believe that smaller clubs do have a more loyal fan percentage so it is best to keep as many fans as possible. However, in bigger clubs such as Manchester United who have a lower loyal fan percentage the majority I think wouldn’t be too bothered over a different shirt sponsor. On the other hand, big clubs seem to like being labelled with popular companies so it would be unlikely that Manchester United would pick a sponsor that many people don’t

PESTLE is an acronym for political, economic, social, technological, legal and environmental factors. Looking at these factors can help a club judge many different things such as ticket pricing and being promoted, or relegated, into a different division.

Ticket pricing goes under the economic factors as the price will be based on how well the country’s’ economy is doing. If the company is in a recession then it will be a poor choice for the club to decide to raise its ticket prices as people will have less disposable income. However if the country’s’ economy is doing well then more people will have more money leading to an increase in spending. This will be a good time to increase ticket prices as people will be able to spend more money. Virgin Money created a survey back in 2009 to ask people whether or not they will carry on paying for a season ticket for that year. Out of the 3,887 fans question, 24 percent said that they were thinking of cancelling their season ticket and three percent having second thoughts about going to any of their clubs matches at all. Premier League clubs was said to be the worst hit with the risk of losing their regular supporters with up to 37 percent of fans contemplating renewing their season tickets. However, it wasn’t just the smaller clubs that got hit, 36 percent of Manchester United fans were also having second thoughts about