HOW TO SELECT A DOMAIN FOR YOUR BUSINESS
Use your imagination
Larger businesses will have created their online presence many months ago, forcing the hand of more modest counterparts and burgeoning start-ups to be a bit more creative when selecting a domain name, but this isn’t something to be afraid of. The uniqueness of a name means it is more likely to be remembered and you may have considered this when originally choosing the name of your actual business. It is important that the web address name of a business isn’t forgotten easily or confused with another business. This may requires creativity! Techniques such as combining two words (YouTube) or actually tweaking a word like Tumblr are just two examples of creative ways to secure a valuable domain name.
Respect the law
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It might be attractive to some businesses to try and use the success of a more famous counterpart, which may have a short-term benefit, but ultimately it’s not an advisable long-term strategy.It may have bring a decent amount of visitors to the site, but ultimately it sets the company back substantially in online marketing in the long run.
Choose your words carefully
Google has an AdWords Keyword Tool that can show you the most relevant keywords to your business. This can influence your web address selection, because using these accurately and properly helps Google recognise what your website and business does and will help it to rank higher in searches. Brainstorm keywords amongst your team or speak to your potential customers. Find out what they use to refer to businesses such as yours and utilise this information. Remember though that simplicity is also key, web addresses exist for customers, and theyh should not be hard to understand.
Think carefully about your domain