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Iniquity In Advertising

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The Iniquity Of Advertisements On Children The sole purpose of marketing and advertising is to influence consumers attention to, and interest in, purchasing certain products through a variety of media sources. Marketers use a vast amount of techniques to attract audiences to furthermore increase product purchases, with children being the most impactful target. Children, especially below the age of eight unknowingly take in all of the information that comes too them and react in a way of mimicry, what kids see is what they believe. Advertisements have an extremely negative impact on the lives of children in the sense that they change kids eating practices, purchasing habits, and overall social behaviors. Each day while watching T.V. alone …show more content…

Russell Carney, based off of his own independent research says, “Since children are more vulnerable and show higher trust in advertisements, kids want more of the products that they see on the media” (Carney). This is an important statistic in proving the negativity within this particular issue because it shows kids are unable to decipher messages and their meaning. Donald Shifrin, the president and founder of the ‘Committee on Adolescents and Advertising’ questioned the exact impact of ads, his research found, “Teenagers spend roughly 155 billion dollars a year, Children younger than the age of twelve account for another 22 billion, both groups influence perhaps another 200 billion dollars of their parents spending money on an annual basis” (Shifrin 6). Children account for an overwhelming amount of money spent, so why wouldn't business’ make the kids their target market? Sarah Longwell and her researching committee has discovered that, “An estimated twelve billion dollars a year is spent by advertisers to research the youth market” (Longwell 22). These facts only help support the idea that companies will go to any extent to gain customers, so if companies can figure out how to attract children they have just widened their entire clientele. Families follow a …show more content…

Young consumers carry such a large target for many reasons such as their adverse reactions to not understanding messages. Minors are young and therefore potential long-term customers for companies which makes them so attractive to promote towards. To a large extent, Advertisements and marketing messages have been proven to be non-beneficial towards the growth and development of children because it impacts everything from the way they eat, what they buy and the decisions they make throughout

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In Eric Schlosser article, “ Kid Kustomers” he focuses on how American companies have began to target kids in the marketing business. This began in the 80’s and the companies attempt to influence children at a young age to decide on what companies they will buy from. Doing so the companies hope to create lifelong customers and increasing their profit. This can be seen in areas such as a children’s club where ads are seen regularly to be viewed by the kids. Nevertheless these companies benefit from targeting child audiences because eventually it will increase sales.

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Eric Schlosser, the author of “Kid Kustomers”, puts a spotlight on the marketing on children. He starts off by talking about the effect on present day marketing. Companies like phone, oil, and automobile are targeting the children the most. He argues that kid-based companies weren’t that bad in the past, but now there are tons of companies who only focus on children. He has provided a lot of studies that support his explanation on marketing strategies.

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In Eric Schlosser‘s essays, the author shows how the social media are targeting children by their ads and advertisements. He exposes the negative side of advertising especially when children are implicated. The author explores children’s cooperation with these companies whether consciously or unconsciously through their behavior and ways of convincing their parents to get them what they want. He mentions how these same parents by lack of spending enough time with kids pamper them and don’t refuse their desires. Schlosser gives more explanations by introducing several examples of these companies such as Disney, McDonald, clothes, oil, and phone companies, too without openly blaming neither of them.

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Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

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They also use the youth’s psychology against them by using things such as cartoon characters and certain colors. They also use methods such as testimonials by their favorite celebrities. To begin with, advertisers target kids in places they go to most places like school or online. For example, in the text “Marketing to kids gets savvy with new technologies” the author states, “on the log-in screen, an ad flashed for BabyPictureMaker.com, which nudges consumers to download pictures of two people - promising to send back a picture of what a baby they might have together would look like.” This shows that advertisers will go out of their way to get kids to see what they are selling or

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Kids can be taught that what’s on an ad isn’t necessarily what they need.” At the end, marketers must maintain an appropriate structure or strategy without using people in a bad way. If it’s possible for a child being obsessed with a toy and food box, then it’s possible for him to like a sweet fruit box with an interesting book or comics, magazines etc. if we can support or teach them. We must accept that healthy food, exercising, protecting environment, enjoying beautiful sides of life, even choosing the best music or watching the proper advertisement - they are the best solutions for a good future even though they may be hard for some people to adapt.

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each day a child sees an ad whether it be on an electronic or a sign/billboard. For instance, in the article “Facts About Marketing Towards Children” a part of the article proves that children are exposed to many advertisements each day,¨The average American child today is exposed to an estimated 40,000 television commercials a year — over 100 a day,”(89) said The Center for a New American Dream. Children are exposed to so many commercials that if you ask a child to sing a jingle they’ve heard from a commercial they will come up with one in a flash. Advertisers are maliciously and continuously advertising towards children. The quote states that an American child on average sees over 100 advertisements a day and that is true, between phones and T.V children do see a lot of

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Advertisements are everywhere, on television, radio, social media, billboards, magazines, and even on yearbooks. On the other hand, would it not be nice if every advertisement an individual saw, read, or heard were actually true? Like using Axe body spray really did attract women or eating Snickers truly made one satisfied in seconds? Yet, most of the time the advertisements that seem too good to be true, actually are. In fact, countless of ads are only slightly true and instead filled with many common errors in reasoning, known as logical fallacies, a sneaky marketing technique companies utilize to trick a consumer into giving them their undivided attention and money.

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This statement is so true because when my little brother sees toys or junk food on television he immediately begs my parents to buy either one for him. The majority of commercials during programs aimed at children are for unhealthy high-fat, high sugars or high-salt foods with little nutritional value. Not all parents are aware of how their children are exposed to marketing campaigns that influence their children. Some top food choices for kids attack kids by their appealing commercials. The commercials use bright colors, a funny icon cartoon character, older kids, and catchy phrases.

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Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.

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For example Lego, Hasbro, Disney, Mattel, Barbie, Nerf, MEGA Bloks, and Fisher Price. Todays’ children “Generation-Z” have unique characteristics in many ways as compare to past generations. The ad film-makers, advertisers, and marketers always try to formulate new ways to attract their targeted customers, because of its rule the best way you attract to the customer and most likely to change their purchase intention and influence their decisions. The marketers and advertisers here use advertisement which targets the children are always based on anthropomorphism; using of non-living things like cartoons, animations, songs, logos, jingles, and different characters that advertisers keep in mind their audiences to attract the children, i.e. MacDonald, Disney, Barbie are the best example of

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Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”

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