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Essay On Media Influence On American Culture

668 Words3 Pages

Everchanging Mass Media

Samantha Lambert
University of Phoenix
HUM/186 – Media Influences on American Culture
Darin Jones
June 5, 2023 Everchanging Mass Media
Most things have a slow start and then quickly develop into something that is ever changing. Cable and Internet are two mass communication pieces developing at lightning speeds, with no sign of slowing down. You may ask yourself what both communication styles have in common, and the answer is easy. They both had grew lightyears beyond their beginnings quickly and had a large impact on every generation before. We started with dialup internet taking over the family home and using our kids as remotes - each item was a rarity to own and now, as the tables have turned, is a rarity to not. As the technology has changed, so has the development of news outlets, information sharing, influencing, and purchasing.
The Impact of Mass Media
Do you remember being a child and rushing home to get in front of the television before your favorite show started or are you of the generation that’s able to …show more content…

Governments, corporations, nonprofit organizations, and political campaigns rely on both new and old media to create messages and to send them to the general public’ (Media Effects Theories. (2010). As mass media continues to shift, we will see the demand and usage shift while we but current communications to rest. What will the next generation of mass media look like? What shifts will impact our entire generation and those coming after us and will our memory of what it was be documented correctly? Will any mass media outlets come back? As we continue to develop and grow ‘it’s important to remember, though, that not all media are created equal. While some forms of mass communication are better suited to entertainment, others make more sense as a venue for spreading information’ (Understanding Media and Culture - The Evolution of Media.

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