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Media, Prejudice And Discrimination

792 Words4 Pages

Media serves as communication channels through which news, entertainment or messages can be dispersed. Therefore, media serves as a good transport for prejudice and discrimination, because it is by media that the two concepts became popular. In this assignment will be critically discussing the following: Firstly, definitions of concepts like media, prejudice and discrimination. Secondly, incidents that happened over the years, that went viral over the media concerning the two concepts. Lastly, ways to reduce prejudice and discrimination. DEFINITION OF MEDIA, PREJUDICE AND DISCRIMINATION. Media is the means of communication, as radio, television and internet are used to reach out people or influence them widely. Although it is not easy to define …show more content…

Why would people accept falsehoods, why does misinformation spread quickly? More generally, media people tend to choose and share stories containing messages they accept, and neglect those they reject. This brings us to the reason why media is a good transport for prejudice and discrimination. Media as a platform where information is communicated, media people have the potential to shape the meanings we find directly in the situations and what can be discovered in real situations (Kelly, p. 167). ‘Disabled “Ignored” on parking plans’ Gazette (2012, January 9).’Wheelchair users’ anger at loss of blue badge spots in high street, p.2. Above mentioned newspaper article, is about the disabled people who claimed to be denied the privilege to have enough space on the parking lots. From their side, they claim that they were denied the space, because of their disability. In that case they were discriminated against, because of their disability. Taking into account the side of the management regarding this matter, they claim that they denied the handicapped space because, the space they required was at the CBD. Not that because they were people of that kind. The article took both sides of the story, which proves that media is a good vehicle for prejudice and discrimination. “We have somewhat moved away from the disabled as hero or …show more content…

Discriminatory attitudes are often deeply embedded and hard to shake. Overcoming prejudice as well as discrimination, requires education, community engagement, dialogue, leadership, laws and policies which reflect and promote the principles of non-discrimination and prejudice. Because it all starts with a belief, then people tend to find information that confirms their belief intensifying their commitment to that very belief, thus strengthening their bias. If then the non-prejudice and non-discriminatory policies and laws are put into place one will but have no choice to believe what he/she sees being

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