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Essay On Porter's Five Forces For Lj Hooker

598 Words3 Pages

Porter’s five forces for LJ Hooker (See Appendix E). Bargaining power of suppliers - The Favourite countries to invest are similar in standards of living, so they are substitutes which makes the bargaining power of the supplier low, is there is an increase in price or high taxation they will choose other options over Australia. - If LJ Hooker through its business partner JUWAI, who sells properties to Chinese in 88 countries around the world, not only in Australia (The Phuket News, 2017), focus their campaign in one city specifically or area, it can specialize and gain a competitive advantage against other firms. Bargaining power of buyers - Because there is so many options to Australia and agencies, the Chinese buyers have a HIGH bargaining power, properties are not seeing as attractive as before and the number of investors has decreased (Domain Australia, 2017). …show more content…

- Countries in Europe such as Monaco have agencies like Rosemont international, who help the Chinese find homes in the tax-free country. Iceland, Ireland, Bulgaria, Austria, etc are controlled by smaller companies but the countries offer benefits or nationalities for foreign investors (Moshinsky, 2017). - Investing in Spain comes with a European nationality (golden visa) plus the first year without taxes for Chinese citizens and visas for family members (Erhverv, 2017). Threat of substitute products or services - Decreasing demand of Australian properties (Domain Australia,

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