YELLOW About the color Yellow is the color which is the most luminous of all the colors that are present there in the spectrum. The human eye process yellow color the fastest in comparison to other colors. It creates a sense of happiness, cheerfulness and creativity among people. On the contrary, sometimes yellow is also linked to cowardice and deceitfulness. Yellow color is also related to caution and it can be related to use of yellow color in traffic lights and signals for cautioning the people. Since yellow color also symbolizes happiness, cheerfulness, and energetic, therefore it is used in logos of various companies like – Apart from that, yellow color is being linked to various different meanings in different cultures like – …show more content…
to eat quickly and then move on. Results of survey and questionnaires : Most of the people were able to relate to shade 1 of yellow color in comparison to shade 2 of the color. When asked about the emotion which arises when people see yellow color, around 72% people responded that they were able to relate it with cheerfulness whenever they came across yellow color. Rest 28 % comprised of people who related it with a feeling of caution or dirtiness. Also, when asked about which brand or products they were able to recall at the instant when they saw yellow color most people responded that by brands which live in the fast food sector like McDonalds’, Maggi, Lays, Cheetos etc. Most of the people who responded with cheerful were the ones who related yellow with shade 1 whereas most of the people who responded with dirtiness were the ones who related with shade 2. Some of the cautions which companies should take while using yellow color for its advertising – • Companies should not use yellow color for promoting expensive items to men because men feel yellow color to be cheap and