Apple's Suicide Case Study

Apple Inc, later Apple was established in 1977 and was registered on the NASDAQ global Select market exchange (Investor Relations, 2012). According to 10-K Apple form, apple design manufactures and market mobile communication, media devices, portable digital music players, sell variety of related software services, networking solutions and third party digital content and applications (Form 10-K, 2006). Apple products are sold through Apple retail stores, online store and third parties. According to the article published by Cristina A. Cedillo Torres (2011) Apple net sales were estimated at $108.2 million. It 's net sales in 2011 increased by 60% compared to 2010. In 2012, Apple took 70% of all profit generated by smart phone market while Samsung

It is the largest manufacturer of electronic in the world. Foxconn is the manufacturer of iPhones and iPads and it employs more than 900,000 workers, out of this 420,000 employees are working at the Foxconn Shenzhen plant. In 2006 the local press of china reported on the excessive long working time and discrimination of mainland Chinese workers by Taiwanese 's superiors (Branigan, Workers killed in blast at China plant of iPad maker Foxconn, 2011). In 2010 May and 2011 several media sources have reported the suicide incident at Foxconn. From 2009 to 2011 a total of 13 workers committed suicide. One of the worker committed suicide after he has been interrogated on the loss of prototype of iPhone 4 that he had in his possession (Moore,

These training programs includes the training of managers, supervisors and workers. In these programs managers and supervisors are trained on management best practices like work management communication, anti harassment policies and protecting workers. Workers on the other hand are provided with the information about the local laws and regulations their working rights, health and occupational safety rights. Both groups (managers, supervisors and workers) are informed about the code of conduct during their training. Apple also offered special training on the under labor and chemical safety for workers and managers. apple claimed that more than 2.3 million workers have taken part in such kind of training since