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Ethics In College Sports Essay

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There is an escalating demand for research regarding the employment of Name, Image, and Likeness (NIL) by brands and corporations in association with college athletes. This arises from several factors that accentuate the potential consequences of NIL for both college sports and the broader sports industry. The NCAA's recent verdict to permit college athletes to earn a profit from their NIL has significant implications for the future of college sports. This decision represents a notable shift from the NCAA's prior position on amateurism and has long had the potential to fundamentally alter the landscape of college sports. That said, it is essential for brands and companies to comprehend the implications of NIL for the future of college sports …show more content…

Concerns related to the exploitation of student-athletes, conflicts of interest, and possible contravention of NCAA rules and regulations. Research into these issues is integral to ensure that brands and companies can navigate the intricacies of NIL in a conscientious and ethical manner. Skeptics point to the lack of precedent as a reason why NIL needs to be navigated carefully: “College sports, with particular reference to recruiting college athletes, has entered a “Wild West” frontier because of NIL” (Magnussen, …show more content…

There are thousands of student athletes that fall under NCAA jurisprudence, and many of them are struggling to find their way in navigating their NIL deals. While some athletes have agents or other representatives to help them negotiate deals with companies, many will be left to navigate the process on their own. This creates an added level of complexity for companies seeking to work with student-athletes, as they must be aware of the potential for missteps and miscommunications that could lead to negative PR

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Entman covers research and news in the social sciences of including economics, anthropology and sociology; she is also responsible for maintaining the News and Communications website and the Commencement website and tracks all university media Placements. Entman is a graduate of Washington University in St. Louis and Columbia University School of the Arts. Gilleren, M., Katz, R., & Vaughn, I. (2013). Should College Athletes Be Paid? Retrieved September 27, 2017, from http://law.scu.edu/sports-law/should-college-athletes-be-paid/

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