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Ethics Of Toms Footwear Company

422 Words2 Pages

Ethics Report Ilda Teixeira University of Houston-Downtown James Smith November 3, 2017 Ethical Marketing is a process used by companies to expose and market their good and services by not only focusing on how their products benefit customers but also how they benefit socially and environmentally from these products. TOMS is a footwear company that was established in 2006 by Blake Mycoskie. The idea or inspiration to establish the footwear company came as a result of Blake’s visit to Argentina. During his visit to the South American country, he discovered that there were many impoverished people who could not afford shoes. Touched by this incidence that most of us would not give a second thought, Mycoskie established the company with just a sole aim; giving. …show more content…

As an addition, the eyewear division of the company has distributed more than 400,000 eyeglasses to individuals who are suffering from impaired vision and do not have enough money to acquire ophthalmological care. Asides footwear and eyeglasses distribution, TOMS has spread its tentacles towards social needs by establishing “clean water initiatives” through its ever-growing coffee business and the proceeds from its bags production line is used in funding “birthing kits” availability to allow expectant mothers to have easy access to these kits and also for training “birthing attendants.” From its commencement, TOMS has helped an impressive number of women to secure a safe delivery of their

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