Ethos Pathos And Logos

While the previous chapter is about leveraging on logos/pathos to educate, this chapter is on usage of logos/ethos to:
I. Empower public to raise funds and spread the cause (4A)
II. Pressurize negligent corporations through Enactment (4B)

A Dollar, for a Blue Collar
‘A Dollar, for a Blue Collar’ is a social media movement. For every hashtag #adollarforabluecollar in posts such as in Twitter/Facebook (Fig 4.01), one dollar will be donated to TWC2 by wealthy, prominent sponsors such as NTUC and other corporations which actively advocates for positive social changes.
This appeal to people’s logic as no cost is incurred when they hashtag for the social cause.
The use of social media empowers the general public, including foreigners, to fund

(Fig 4.05). Fig 4.05.. Diagram showing results of the survey question “How effective is the Quality Choice Award in encouraging caterers in raising nutrition of their meals?” 5 represents highly effective, while 1 represents not effective.

Food Basket Challenge
The Food Basket Challenge is a social media movement untried by TWC2, which challenges Singaporeans to upload a video of them offering food (such as hardboiled eggs and fruits) to foreign workers, and hash-tagging #foodbasketchallenge. Then, nominate their friends by tagging their posts. Nominated friends who fail to complete the challenge are encouraged to donate to TWC2 as a penalty.

This is inspired from the successful ALS Ice Bucket Challenge (Fig 4.06). Its success is attributed to: use of social media, element of competition, and low barriers to participation .

Fig 4.06 Example of an ALS Ice Bucket Challenge video

To garner attention from the public, local celebrities can kickstart the Food Basket Challenge. Leveraging on their popularity is viable as they appeal to people’s sense of

Diagram showing results of the survey question “How effective is the Food Basket Challenge in raising awareness of this issue and empowering people to make a change?” 5 represents highly effective, while 1 represents not effective.

Feed The Workers (FTW)

"Advocacy is about making things change because people’s voices are heard and listened to.”
— BILD

Feed The Workers (FTW) is an annual event, jointly organized by TWC2 and HPB, which targets Singaporeans and foreign workers. Held at Hong Lim Park, it addresses the importance of endowing foreign workers with food justice and raises awareness about this issue.
Speakers are nutritionists, foreign workers and activists for food justice. Being main players of this issue, they are reliable sources of information which appeals to people’s sense of ethos.
FTW serves as a reminder to Singaporeans that foreign workers deserve respect, and should not be subjected to rancid food. It also reminds irresponsible food caterers that workers have the support of Singaporeans. FTW is also a platform for interaction between parties, promoting mutual understanding and encouraging Singaporeans to support